Culture

• Engels
• MBO
• Studiejaar 1

Cultural Awareness in Marketing

24th of March 2025

Miss Doutch

Lesson Goals

 

Marketing specific: ✅ Identify marketing mistakes caused by cultural misunderstandings. 

 

 English specific: ✅ Use comparative and superlative adjectives. 

Both skills: ✅ Create and upload a mood board or infographic comparing marketing in different countries (Teams assignment)

Before Listening...

*Stay Quiet!*

• Pay attention to the differences you see and hear in the ad from each country (Focus on music, products, words, mood etc.)
• I will pause after each country to discuss.

What did you notice about this ad?

What did you notice?
Any differences to the USA ad?

What cultural elements stand out?

What are the differences between the Danish ad and the Indian ad?

Which of all the ads do you think would work best in the Netherlands, and why?

QUIZLET TIME

Quizlet.live

Speaking Activity

*In pairs, or groups of 3-4*

• Each group is given a marketing dilemma—a situation where a company faces a cultural challenge while launching a product in a foreign market.
• Use the discussion prompts on the handout to guide your discussion over the dilemma
• Finished? I'll give you a new dilemma to discuss.

Creative Writing Task (Teams Assignment)

Step 1: Pick a company & country 

 Choose a company from a specific country (list provided). You may choose from the provided list or a company of your own choice. 

🌍 Step 2: Research 

 Find out: 

 ✅ A slogan or ad used in that country. = FULL SENTENCES

  ✅ How branding changes (colours, images, style)  = FULL SENTENCES + 1 EXAMPLE OF COMPARATIVE OR SUPERLATIVE

 ✅ Cultural values (Individualism vs. Collectivism, religion, traditions, history). = FULL SENTENCES.

🎨 Step 3: Create! 

Mood Board (Canva, PowerPoint, or paper) 

Infographic (Canva, Adobe Express)