Cookie statement LessonUp B.V.

Updated: November 2024

What are cookies?

Cookies are small (text) files that are stored on your device when you use our Website: www.lessonup.com. These cookies will be collected when you visit our Website again. This ensures that our Website recognises you as a previous Website visitor.

My cookie settings

These cookies help to make the website usable. The website cannot work without these cookies.

A good website is never done. These cookies help us analyse our website and services in order to make improvements.

These cookies help to show personal promotions that match your behaviour and interests.

Why do we use cookies?

By using cookies, we can see how our Website is used and how we can optimise our Website and services. Cookies also help to make the Website fast and secure. In addition, cookies can be used by us and third parties to show you relevant advertisements - based on your interests. See the table below for the specific purposes per cookie that we use.

Our Cookies

Service

Personal data

Function/purpose

Retention period

Relevant privacy policy

Google Analytics

IP address, pages visited, device type, activity and click behaviour.

We use this analytical cookie to gain insight into Website visitors / users and their interaction with the website and our application. We use the insights to improve our Website.

1 year

For more info, see the Google Privacy Policy.

Google Optimize

IP address, pages visited, device type, activity and click behaviour.

We use this analytical cookie for multivariate testing in order to improve our Website.

1 year

For more info, see the Google Privacy Policy.

Google Adwords

IP address, pages visited, device type, activity and click behaviour.

We use this marketing cookie to provide website visitors / users with online advertisements based on their interests and to improve our website.

1 year

For more info, see the Google Privacy Policy.

YouTube

IP address, pages visited, device type, activity and click behaviour.

We use this functional and analytical cookie to play embedded videos.

Session duration

For more info, see the Google Privacy Policy.

Vimeo

IP address, pages visited, device type, activity and click behaviour.

We use this functional and analytical cookie to play embedded videos.

Session duration

For more info, see the Vimeo Privacy Policy.

LessonUp

Session ID, anonymous ID, language, activity and click behaviour on the Website.

We use this functional and analytical cookie to gain insight into Website visitors / users and their interaction with the Website - which insights we use to improve our Website, among other things.

1 year

For more info, see LessonUp's Privacy statement.

Stripe

Transaction information (payment type, payment method, amount, date).

We use this cookie to process payments for our pro and school users.

1 year

For more info, see the Stripe Privacy Policy.

Intercom

First and last name, e-mail address, IP address, pages visited, type of device, activity and click behaviour on the Website.

We use this functional and analytical cookie for the chat function on the Website in order to be able to answer your questions in the best possible way.

1 year

For more info, see the Intercom Privacy Statement.

Hotjar

Pages visited, device type, activity and click behaviour.

We use these functional and analytical cookies to gain insights into our Website visitors' interaction with the Website. We use these insights to improve our Website.

1 year

For more information, see the Hotjar Cookie Policy.

Facebook Pixel

Pages visited, device type, activity and click behaviour.

The Facebook Pixel is an analysis tool from Facebook. This tool helps us analyze the Website. The information generated by this cookie is sent and stored on Facebook's servers. Facebook uses this data to create bulk reports on all users' site usage. This pixel also tracks the behavior of users after seeing or clicking on an ad through Facebook. Thanks to the pixel, it is possible for us to also show visitors to our Website an advertisement on the Facebook platform.

1 year

For more information, see the Facebook Privacy Statement.

Hubspot

IP address, pages visited, device type, activity and click behaviour.

We use this marketing cookie to send you marketing-related emails when you have left us your details in one of our forms.

Max 6 months

For more info, see Hubspot’s Privacy Policy.

X (Twitter) ads

IP address, pages visited, device type, activity and click behaviour.

We use this marketing cookie to provide website visitors / users with online advertisements based on their interests and to improve our website.

18 months

For more info, see the X Privacy Policy.

Microsoft (Bing) ads

IP address, pages visited, device type, activity and click behaviour.

We use this marketing cookie to provide website visitors / users with online advertisements based on their interests and to improve our website.

1 year

For more info, see the Microsoft Privacy Policy.

Can I delete cookies?

Yes, you can delete the cookies yourself in your internet browser.

If you do not want cookies to be placed on your device, you can change this via the cookie settings of your browser. Please note that some functions or services of our Website may not function or function less without cookies.

Your rights

As a data subject you have the right to ask us to inspect, correct and / or delete your personal data. You can also ask us to restrict the processing of your personal data and to transfer your personal data to another controller. You can also object to the processing by us of your personal data.

If you would like to submit such a request, we kindly ask you to contact us using the contact details at the bottom of this Cookie Statement. To prevent abuse of these rights, we may ask you to identify yourself adequately.

If you have given permission to place certain cookies, you can always withdraw your permission. From that moment on, we will no longer place the relevant cookies. This does not affect the lawfulness of our processing of your data based on the cookies placed on a device before you withdraw your consent.

If you believe that we are unlawfully processing your personal data, you can also submit a complaint to the Dutch Data Protection Authority.

Changes to this Cookie statement

This Cookie Statement can be changed. The most recent version of the Cookie Statement applies. We therefore advise you to regularly read the Cookie Statement for any changes.

LessonUp B.V.

Saturnusstraat 14

2516 AH The Hague

The Netherlands

Email: privacy@lessonup.com

Chamber of Commerce no.: 64760006