Evaluating Campaign Methods: Social Media, Print, TV, and Radio

Evaluating Campaign Methods: Social Media, Print, TV, and Radio

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Slide 1: Slide

This lesson contains 21 slides, with interactive quizzes and text slides.

Items in this lesson

Evaluating Campaign Methods: Social Media, Print, TV, and Radio

Slide 1 - Slide

Learning Objective

At the end of the lesson, you will understand the advantages and disadvantages of social media, print, TV, and radio in campaigns.

Slide 2 - Slide

What do you already know about different media methods for campaigns?

Slide 3 - Mind map

Introduction to Campaign Methods

Campaigns can use various media: social media, print (posters), TV, and radio. Each has unique benefits and challenges.

Slide 4 - Slide

Social Media: Advantages

Reach a broad audience quickly. Engage with users interactively. Cost-effective.

Slide 5 - Slide

Social Media: Disadvantages

Can spread misinformation. Requires constant engagement. Difficult to control narrative.

Slide 6 - Slide

UK Case Study: Social Media

Brexit campaign used social media extensively. Targeted ads influenced public opinion.

Slide 7 - Slide

Print (Posters): Advantages

Visible in public spaces. Long-lasting. Tangible and direct.

Slide 8 - Slide

Print (Posters): Disadvantages

Limited reach. Costly production. Less engagement.

Slide 9 - Slide

UK Case Study: Print Media

NHS 'Stay Home' COVID posters effectively raised awareness in public spaces.

Slide 10 - Slide

Television Events: Advantages

Massive reach. Emotional impact. Often tied to popular events.

Slide 11 - Slide

Television Events: Disadvantages

Expensive. Short-lived impact. Requires significant planning.

Slide 12 - Slide

UK Case Study: Red Nose Day

Red Nose Day raises millions annually through TV broadcasts. High visibility.

Slide 13 - Slide

Radio Advertising: Advantages

Wide reach. Local targeting. Cost-effective for broad audiences.

Slide 14 - Slide

Radio Advertising: Disadvantages

No visual element. Limited demographic reach. Easily ignored.

Slide 15 - Slide

UK Case Study: Radio Campaigns

BBC campaigns effectively use radio to engage and inform listeners.

Slide 16 - Slide

Evaluating Effectiveness

Consider reach, cost, engagement, and longevity. Each method has unique metrics.

Slide 17 - Slide

Conclusion and Discussion

Which method do you think is most effective? Why?

Slide 18 - Slide

Write down 3 things you learned in this lesson.

Slide 19 - Open question

Write down 2 things you want to know more about.

Slide 20 - Open question

Ask 1 question about something you haven't quite understood yet.

Slide 21 - Open question