Harnessing the Power of Social Media: Campaigns for Change

Harnessing the Power of Social Media: Campaigns for Change

Learning Objective

At the end of the lesson, you will understand the effectiveness of social media campaigns in creating change, with examples, statistics, positives, and negatives.

What do you already know about the impact of social media campaigns?

Introduction to Social Media Campaigns

Social media campaigns are strategic efforts to promote a cause or message using online platforms. They can reach wide audiences quickly.

Case Study: Ice Bucket Challenge

The ALS Ice Bucket Challenge raised over $115 million in 2014, significantly increasing ALS research funding and awareness.

Case Study: #MeToo Movement

The #MeToo movement highlighted sexual harassment worldwide. It gained traction in 2017, prompting societal and policy changes.

Positive Aspects of Social Media Campaigns

Social media allows rapid dissemination, engagement, and global reach. It democratizes voice and mobilizes communities.

Negative Aspects of Social Media Campaigns

Risks include misinformation, slacktivism, and cyberbullying. Campaigns can be short-lived and lack depth.

General Pros and Cons

Pros: Broad reach, engagement, cost-effectiveness. Cons: Ephemeral, potential backlash, misinformation risks.

Conclusion: Why Use Social Media?

Social media is a powerful tool for change. Its ability to engage and mobilize makes it a key platform for modern campaigns.

Write down 3 things you learned in this lesson.

Write down 2 things you want to know more about.

Ask 1 question about something you haven't quite understood yet.