Brand names, slogans & catchphrases, connotation and denotation, positive & negative diction (connotations), comparatives, superlatives, colloquial, conversational, puns, wordplay, jargon, non-standard spelling, simple, complex, polysyllabic, monosyllabic, formal, informal, journalese, emotive, dramatic, sensational, bias, synonyms, antonyms, dialect, register, idiolect, sociolect, semantic field,