To do everything possible to expand human potential. We do that by creating groundbreaking sports innovations, by making our products more sustainable, by building a creative and diverse global team, and by making a positive impact in the communities where we live and work.
We have always sought product innovation through continuous modernisation of know-how and all-around research on fibres, yarns, fabrics, finishes and dye whilst cultivating the ambition to offer a product that is unique in its category.
Our mission is to be one of the leading sustainable designer lifestyle brands through how we create our product, manage our operations and connect with our community and our stakeholders.
Give customers what they want, and get it to them faster than anyone else.