4T - To the extreme

Framing

Video creators can consciously create a certain atmosphere and feeling to make their message more convincing: happy, sad,threatening or hopeful,for example. This is what we call framing. The building blocks below show you how someone can use framing in a video.



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Slide 1: Slide

This lesson contains 25 slides, with interactive quizzes, text slides and 1 video.

Items in this lesson

Framing

Video creators can consciously create a certain atmosphere and feeling to make their message more convincing: happy, sad,threatening or hopeful,for example. This is what we call framing. The building blocks below show you how someone can use framing in a video.



Slide 1 - Slide

Framing
Building blocks:
Camera shots: how is it filmed and in what way?
Light: sunny, bright colours, dark
Sound: music, sound effects, upbeat, gloomy
Text: voice-over, presentation, interview
Editing: speed at which images follow each other; omitting or emphasising images

Slide 2 - Slide

Framing
– editing colours, so that people and products look more attractive.
– using music that gives the viewer the desired feeling.
– adding sound effects to draw attention to specific details.
– slowing down or speeding up images.
– combining images in a way that they are related in some way.

Slide 3 - Slide

Now 
Watch the advertisement  Write down three editing tricks the editor has used to get the message across. Use the strategy.
Stepping stones online 
bright colours, you see everything very clear, images slowing down or speeding up, combination of clips, all of really extreme activities

Slide 4 - Slide

Slide 5 - Video

Persuasive Techniques
Analogy, rhetorical question, inclusive language etc...

Slide 6 - Slide

Appeal to emotion

Slide 7 - Slide

Bandwagon effect
The bandwagon effect is a psychological phenomenon in which people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override

Slide 8 - Slide

Testimonial - Celebrity Endorsement
a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people

Slide 9 - Slide

Association
an idea, image, feeling, etc., suggested by or connected with something other than itself; an accompanying thought, emotion, or the like; an overtone or connotation:

Slide 10 - Slide

Association

Slide 11 - Slide

Problem and  Benefit

Slide 12 - Slide

QUIZ TIME
Time to join the Lesson Up

Slide 13 - Slide

Slide 14 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 15 - Quiz

Slide 16 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 17 - Quiz

Slide 18 - Slide


A
Appeal to emotion
B
Testimonial
C
Problem/benefit
D
Association

Slide 19 - Quiz

Slide 20 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 21 - Quiz

Slide 22 - Slide


A
Appeal to emotion
B
Testimonial
C
Association
D
Bandwagon

Slide 23 - Quiz

Theme words quizlet live for 6 minutes 

Slide 24 - Slide

Slide 25 - Link