Unit 3, marketing trends

• Engels
• MBO
• Studiejaar 3

1 - AI's Advancement Places More Value on Creatives (0:05)

2 - Messaging Apps Go Mainstream (0:52)

3 - Platform Specificity Fades (1:41)

4 - Brands Prioritize Creator-Style Videos (2:48)

5 - The Creator Economy Explodes (3:45)

6 - SEO and Social Media Merge (05:19)

7 - The Line Between Online & Reality Blurs (6:15)

8 - Algorithmic Recommendations Overtake User-Curated Content (7:23)

Marketing trends

3

the new digital adds

voor iedereen geschikt / elk budget

ask for media kit / resume

people trust people more than they trust brands

00:54

Waarom is influencer marketing zo belangrijk?

02:14

Why go for influencer marketing?

People trust people more than they trust brands

02:17

What do you think this means?

03:27

What does it mean according to this video?

Be more personable / engage with the audience

Brands have moved from being very professional to having strong brand voices.

Aggressive marketing tactics just won’t cut it anymore

03:29

Any idea what this means?

05:01

What do you think conscious marketing means ?

05:59

What is considered conscious marketing?

07:44

Why does she suggest live streaming as a good marketing tool?

02:23

What is the new standard with regards to promotions?

03:48

Why should you use silent videos?

04:53

Why would you use the enless loop?

07:13

Why do you need to be aware of SEO?

08:19

Which advantage has OTT?

10:44

How do influencers boost each others brand?

Trend 1 # Influencer marketing

- The new digital Ads to invest in

- Expected to reach 84 billion dollars 2028

Take target audience + budget into consideration

Ask for media kit

- Rates they charge for posts

- Demographics

- Brands they’ve worked with

- Engagement rates

People trust people more than they trust brands

Trend 2 # have the human in mind

Be more personable

Brands have moved from being very professional to having strong brand voices.

Aggressive marketing tactics just won’t cut it anymore

Duolingo – humour – entertaining tiktok – engaging with the audience

Trend 3 # organic content is the key

Communicate with the audience via organic content

Algoritims are changing

Trend 4 # conscious marketing

Be conscious and active

Transparency – how are you making the world a better place

Environmentally conscious

Local or global social projects

Diversity within the workplace and ads and campaigns

Not masking prices

Trend 5 # freebies

People love free things

Offer free shipping

Offer free product with any purchase

Free things have higher value because the risk of dissatisfaction is eliminated

Trend # 6 live streaming

Ties in all 5 trends

VIDEO MARKETING TRENDS

1. Ad transparency / open advertising

2. 85% of Facebook videos are watched without sound

3. Repeats seamlessly, effective marketing tool, clock-up views

4. Real content – real people doing real things

5. Optimizing your video to be indexed and ranked on search engine results pages for relevant keyword searches isn’t a new concept, but it’s now becoming a mainstream practice

Ensuring your content can easily be found is essential. stand out from competition

6. Constantly capturing data and gathering audience insights, these streaming platforms are fast-becoming a marketer’s dream

Advantage of OTT – you capture all data and insights

7. Partnership gives opportunity to boost each other’s brand.