3E Economics par. 5.3

• Economie
• Middelbare school
• vwo
• Leerjaar 3

Par. 5.2 assignment 4a

1. Gerard: 4 > 3
2. Frits: 7 > 4,50

Par. 5.2 assignment 4b

1. Gerard: 4,50 < 7
2. Frits: 7 > 4,50
3. Gerard: (4,50 / 4 < (7 / 3)
4. Frits: (7 / 3) > (4,50 / 4)

Par. 5.2 assignment 8a
Dutch international competitiveness will ...

1. Decrease
2. Increase

Par. 5.2 assignment 8b

1. 5 - 10
2. 10 - 5
3. 105 / 110
4. 110 / 105

Par. 5.5 assignment 8c

1. 5 x 13.500
2. 450.000 + 5 x 13.500
3. 450.000 - 5 x 13.500

Par. 5.5 assignment 11

1. ( 27.000 - 500 ) / 15
2. ( 27.000 + 500 ) / 15
3. ( 38.000 - 500 ) / 15
4. ( 38.000 + 500 ) / 15

Assignment schedule costs

q	TFC	TVC	TC	CpP	TR	TP
0	180.000	0	180.000	-	0	-180.000
100	180.000	5.000	185.000	1.850	60.000	-125.000
200	180.000	10.000	190.000	950	120.000	-70.000
300	180.000	15.000	195.000	650	180.000	-15.000
400	180.000	20.000	200.000	500	240.000	+40.000

Break even point

Price per product € 600,-

Fixed costs € 180.000,-, Variable costs per product € 50,-

Revenue = 600q

Costs = 50q + 180.000

Break even point

600q = 50q + 180.000

550q = 180.000

q = 327,2 -> 328

Or 

180.000 / ( 600 - 50 ) = 327,2 -> 328

You see an ad about the McSpecial winter edition, only available until February 1st. What do you do?

1. Not visit McDonlads
2. Visit McDonalds before February 1st

You're driving along the highway, you're hungry and you spot a big yellow M. What do you do?

1. Drive on
2. Go to McDonalds

The burger costs € 5,50. The burger menu including fries and a soda costs € 7,50. What do you do?

1. Buy the burger
2. Buy the menu

The menu costs € 7,50. The supersize menu with large fries and large soda costs € 8,50. What do you do?

1. Buy the regular menu
2. Buy the supersize menu

Marketing

Influencing ( potential ) customers to buy your product

Marketing mix: - Product

                          - Price

                           - Place

                                     - Promotion

                              - People

Which company has the better marketing mix?

1. AH
2. Aldi
3. Both have a good marketing mix
4. Both have a bad marketing mix

Product

material characteristics <---------> non material characteristics

Image of a product

A brand <--------> B brand

manufacturer brand <-------> house brand

Price

psychological prices

discounts

increasing prices <------------> decreasing prices

price discrimination

Place

direct distribution <----> indirect distribution

city centre <----------> near motorways

internet, e commerce

Promotion

Target group, media

mass communication <--------> personal communication

product advertising <--------> brand advertising

individual advertising <-------> collective advertising

People

Friendly

Reliable

Expert

www.ster.nl

Hw.

Par. 5.3 assignments 12 and 13

Make 4 groups of 4 and 3 groups of 3 for project Dragons Den

Hw.

5.12a> No, all customers pay the same price

5.12b> Q = -2 x 300 + 1.200 = 600

5.12c> Turnover = 600 x € 300 = € 180.000,-

5.13
How many people want to buy a ticket at € 200,- (1)
How many people want to buy a ticket at € 400,- (2)

1. 1> 400 2> 400
2. 1> 400 2> 800
3. 1> 800 2> 400
4. 1> 800 2> 800

Hw.

5.13a> a plane ticket is personal and has your name on it, so you cannot resell it

5.13bcd> Turnover business people = 400 x € 400 = € 160.000

Turnover elderly,schools = 400 x € 200 = € 80.000

5.13ef> Total turnover increased to € 240.000,- because of the price discrimination

Dragons Den