3E Economics par. 5.3

• Economie
• Middelbare school
• vwo
• Leerjaar 3

Par. 5.2 assignment 4a

1. Gerard: 4 > 3
2. Frits: 7 > 4,50

Par. 5.2 assignment 4b

1. Gerard: 4,50 < 7
2. Frits: 7 > 4,50
3. Gerard: (4,50 / 4 < (7 / 3)
4. Frits: (7 / 3) > (4,50 / 4)

Par. 5.2 assignment 8a
Dutch international competitiveness will ...

1. Decrease
2. Increase

Par. 5.2 assignment 8b

1. 5 - 10
2. 10 - 5
3. 105 / 110
4. 110 / 105

Price including VAT € 48,95
Price excluding VAT?

1. 38,67
2. 40,45

In profit calculations we always have to use the price ...

1. excluding VAT
2. including VAT

Profit calculations

Sales = amount of goods sold

Turnover = Sales x Selling price

( use Selling price excluding VAT )

Profit calculations

Purchase value = Sales x Purchase price

( use Purchase price excluding VAT )

Gross profit = Turnover - Purchase value

Profit calculations

Net profit = Gross profit - Operating costs

Examples operating costs:

- Wages

- Depreciation charges

- Rent

- Advertising costs

Assignment gross- and net profit

10 minutes

Assignment gross- and net profit

1 > 15.400                                     2 > 3.500

3 > 29,4%                                      4> 22,7%

5 > 1.430                                        6 > 9,3%

7 > 14.700                                       8 > 4.200

9 > 2.450                                           10 > 171,3%

You see an ad about the McSpecial winter edition, only available until February 1st. What do you do?

1. Not visit McDonlads
2. Visit McDonalds before February 1st

You're driving along the highway, you're hungry and you spot a big yellow M. What do you do?

1. Drive on
2. Go to McDonalds

The burger costs € 5,50. The burger menu including fries and a soda costs € 7,50. What do you do?

1. Buy the burger
2. Buy the menu

The menu costs € 7,50. The supersize menu with large fries and large soda costs € 8,50. What do you do?

1. Buy the regular menu
2. Buy the supersize menu

Marketing

Influencing ( potential ) customers to buy your product

Marketing mix: - Product

                          - Price

                           - Place

                                     - Promotion

                              - People

Which company has the better marketing mix?

1. AH
2. Aldi
3. Both have a good marketing mix
4. Both have a bad marketing mix

Product

material characteristics <---------> non material characteristics

Product life cycle

A brand <--------> B brand

manufacturer brand <-------> house brand

Price

psychological prices

discounts

increasing prices <------------> decreasing prices

price discrimination

Place

direct distribution <----> indirect distribution

city centre <----------> near motorways

internet, e commerce

Promotion

Target group, media

mass communication <--------> personal communication

product advertising <--------> brand advertising

individual advertising <-------> collective advertising

People

Friendly

Reliable

Expert

www.ster.nl

Hw.

Par. 5.1 assignments 5 and 7

Par. 5.3 assignments 12 and 13