First social learning begins by the individual observing a model, this can be a live model (in person), or a symbolic model (in books/ movies). An individual is more likely to imitate the behaviour if they identify with the model.
For learning to be successful, these steps have to occur after the modelled behaviour:
Attention, retention, reproduction, motivation- influenced by self-efficacy and rewards/ punishments.
These are known as internal mediational processes.
The individual then must form a mental represenation of the ebhaviour and it's consequences (positive or negative)
Bandura and Walters showed that children were more likely to imitate the behaviour if the consequences were positive- this is known as vicarious reinforcement