Student version English 1.1 lesson 5 in 2024-25

• Communicatie
• HBO
• Studiejaar 1

Descent:  lesson 5

Press Release

Homework

1. Work on your draft version of your press release

   3.  Unit 24: Read the theory and complete exercise 1.

    

Today

• Grammar assignment via Quizizz.com
• Improve your press release writing skills 
• Press release headlines 
• Analyze a press release
• Work on your draft version press release

Deadlines Gradework

Deadlines

Deadline chance 1: 21 October 2024

Deadline chance 2: 25 November 2024

Documents English to upload in Gradework

1. Word document with your press release text (follow the format template)

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2. Infographic 

TMN - Problems with Gradework?

If problems occur in Gradework when submitting the products, follow these steps.

 

- Make a screenshot of the technical problems that occur.

- Mail the screenshot as well as the documents you are trying to submit to [e-mail].

- Do this before or no later than 15 minutes after the deadline.

- If the files are too large, send the documents via We-Transfer.

If you have any other questions about Gradework, please contact [e-mail]. We will help you as soon as possible.

Grammar review module 5

Go to your book and do assignment 3  on p. 117 in class.

Grammar review (book) module 5: page 116-117

Quiz via Quizizz in class

Mixed verb tenses:  choose the right tense (12 questions)

The numbers in the quiz correspond with the answers of the hardcopy.

This is what you need to include in your Press Release.

Press Release format in a nutshell 1/2 

• Logo
• Add: FOR IMMEDIATE RELEASE
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release (see blank format on Moodle to follow) 
• An enticing first sentence of 1st paragraph
• Body copy containing the announcement details – the who, what, when, where, why and how

Press Release format in a nutshell 2/2

• Paragraphs to Add Information (Source/Essentials)
• Direct quotes from important people 
• Boilerplate:  Company Description
• Contact Information (contact person, website address, phone number, IG page, Twitter handle)
• Add "###" at the End

Analyze a press release

1. Go to Moodle / Engels / Lesmateriaal
2. Find and read:  Example press release to analyze (Boulder, Colorado)
3. Work in small groups of 2- you have 10 minutes to analyze this press release.
4. Determine what the 5Ws are in the press release.  
5. Write them down. (quiz follows)

WHO (par. 1)
Who is issuing the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event
take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place
(day, date, time)?

Why are Boulder, Denver
and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Paragraph 1

Par. 2 & 3

What is the function of par. 4
(starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado (CTA)
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

About headlines 

Use the active tense: so for example 'opens', not opened, opening

The first letter of each key word should be capitalized.  

 Use capital letters for: nouns, verbs, adjectives, adverbs

Man Bites Dog

What do you think 

of this one?

What is your opinion?

😒🙁😐🙂😃

Good headline

The headline shows a clear news value.

The unusual use of  the words  Man Bites Dog helps to capture the attention of the audience.

It is unusual because it goes against the grain of what we normally expect.  Namely, Dog Bites Man.

What would be your press release headline?

Your Headline

LAST LESSON

Dedicated to consultancy, questions, peer feedback

Now: Work on your press release

Finished? Individually: Use the peer feedback form and check your own draft version. Peers: check press release. 

Homework

1. Work on your draft version of your press release