Student version Lesson 5 in 1.1 in 2022-23

• Communicatie
• HBO
• Studiejaar 1

Descent:  lesson 5

Preparations before today

Submit draft version of the (final) press release on Teams before next lesson. (required)

Write your name in the title of the press release

Highlight one (1)  paragraph for expert feedback

Watch this video about How to Write a Press Release: https://www.youtube.com/watch?v=RlPCeSHMlYc. (required)

Watch video in last sheet in LessonUp lesson 4 about How to Write A Press Release 2 (required)

Read the theory in your book for unit 22 on pages 102-103 followed by the practice exercises on pages 104-105. (Past perfect simple and continuous) (recommended) 

Learning goals

Students

1. identify knowledge gaps by checking their knowledge of previously learned material  

2. hone their press release writing skills by completing exercises 

3. acquire new language/communication skills

Today

• Information about what and how to submit your final portfolio into Gradework, using the template (form) on Moodle.
• Improve your press release writing skills by completing practical exercises and acquiring new language/communication skills.
• Analyse press release headlines

TM:  Take note (!)         1/2

Format Final Portfolio Requirements

TM TASK:

  Go to Moodle / Project Onboarding / Engels / Lessen/Workshops- Begeleiding & Hulp / Requirements Final Portfolio

Open the document:  Portfolio Requirements English 1.1

Read the document:  Portfolio Requirements English 1.1

Any questions?  Ask me now or forever hold your peace.

TM Take note (!)     2/2

REQUIRED format (template) to upload final portfolio

TM TASK

  Go to Moodle / Project Onboarding / Engels / Lessen/Workshops- Begeleiding & Hulp / Requirements Final Portfolio

Open the document: Required format (template) Portfolio English 1.1

Read the document: Required format (template) Portfolio English 1.1

Any questions? Ask me now or forever hold your peace.

TM - Upload into Gradework

Deadlines

Chance 1:    2 November

Chance 2:    6 December

TM - Problemen met Gradework?

Als er problemen optreden in Gradework bij het uploaden van de producten, volg dan deze stappen.

• Maak een screenshot van de technische problemen die zich voordoen.

• Mail het screenshot samen met de documenten die u probeert in te dienen naar [e-mail].

• Doe dit voor of uiterlijk 15 minuten na de deadline.

• Als de bestanden te groot zijn, verstuur de documenten dan via We-Transfer.

Heb je nog andere vragen over Gradework, neem contact op met [e-mail].

Wij zullen jezo snel mogelijk helpen.

Grammar review (book) module 5: page 116-117

In class

take your book and do assignment 4 'Treasure Island' on p. 117

Kahoot quiz in class

This quiz corresponds to the answers of the book p. 117

Funnel writing

Press Release format in a nutshell 1/2 

• Logo
• Add: For Immediate Release
• Press release headline – The press release headline should encapsulate your main message. It appears at the top, in bold.
• Intro lead starting with Place, Country,  Date of Release(see example) 
• An enticing first sentence of 1st paragraph
• Body copy containing the announcement details – the who, what, when, where, why and how

Press Release format in a nutshell 2/2

• Paragraphs to Add Information (Source/Essentials)
• Direct quotes from important people 
• Contact Information (contact person, website address)
  
• Company Description at Bottom with all company contact details (Boiler plate)
• Add "###" at the End

Analyse a press release

hardcopy in class:

Example press release

Work in small groups of 3 - you have 10 minutes to analyze this press release

WHO (par. 1)
Who issues the news?

WHAT (par. 1)
What is the news they share?

WHERE
Where does the event take place?

1. Boulder, Denver and Colorado
2. Boulder, Colorado
3. Eventbrite
4. Colorado

WHEN (par. 1)
When will the event take place (day, date, time)?

HOW (par. 1)
How is up-and-coming startup talent celebrated and Startup Summer 2019 kicked off?

1. By joining Startup Colorado
2. By organising a party

HOW (par 1)
How is the event made especially interesting to join?

1. By involving the local entrepreneurial community
2. By kicking off Startup Summer simultaneously

Why are Boulder, Denver and Colorado Springs mentioned in par. 2?

1. That is where startups that the students can join are located
2. That is where Startup Summer has their offices
3. That is where Nancy Phillips lives
4. That is where the kick-off party will take place.

Par. 1

Par. 3

What is the function of par. 4 (starting with "Founded in...)

1. It summarises the content of par. 1
2. It serves to stimulate people to join Startup Colorado
3. It gives background information on Startup Colorado

par. 4

Contact details

Contact:

Janet Smith, Media Relations

[e-mail]

[phone]

# # #

The inverted pyramid is completed

About headlines 

Use the active tense: so for example 'opens', not opened, opening

The first letter of each key word should be capitalized.  

 use capital letters for: nouns, verbs, adjectives, adverbs

Your opinion on this headline

District 'Kop van Zuid' in Rotterdam Achieves 95% Visitor Rate  because of Successful Promotion Campaign. 

It was an example of a good press release headline

The headline incorporates a figure (95%) that show why the news is significant and demonstrates that the campaign was successful.

Another good headline

The headline shows a clear news value – the use of  the words  'First-Ever' helps to capture the attention of the audience and also the words: 

‘Head Burger Artist’

raise curiosity.

Man Bites Dog

What do you think 

of this one?

Another good headline

The headline shows a clear news value.

The unusual use of  the words  Man Bites Dog helps to capture the attention of the audience.

It is unusual because it goes against the grain of what we normally expect.  Namely, Dog Bites Man.

NEXT CLASS

Dedicated to consultancy, questions, feedback