Lesson on Advertising (Unit 4)

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Slide 1: Slide
EngelsMiddelbare schoolhavoLeerjaar 3

This lesson contains 25 slides, with interactive quizzes and text slides.

time-iconLesson duration is: 60 min

Items in this lesson

3H2
Good morning! Make sure you are ready to get started 





Slide 1 - Slide

Advertising

Slide 2 - Slide

Persuasive Techniques
Analogy, rhetorical question, inclusive language etc...

Slide 3 - Slide

Appeal to emotion

Slide 4 - Slide

Bandwagon effect

Slide 5 - Slide

Testimonial - Celebrity Endorsement

Slide 6 - Slide

Association

Slide 7 - Slide

Association

Slide 8 - Slide

Problem and  Benefit

Slide 9 - Slide

QUIZ TIME
Time to join the Lesson Up

Slide 10 - Slide

Slide 11 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 12 - Quiz

Slide 13 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 14 - Quiz

Slide 15 - Slide


A
Appeal to emotion
B
Testimonial
C
Problem/benefit
D
Association

Slide 16 - Quiz

Slide 17 - Slide


A
Appeal to emotion
B
Bandwagon
C
Problem/benefit
D
Association

Slide 18 - Quiz

Slide 19 - Slide


A
Appeal to emotion
B
Testimonial
C
Association
D
Bandwagon

Slide 20 - Quiz

Next week's task
Find an advertisement that you react strongly to (e.g. you love it, you hate it, you (dis)like the brand, you (dis)like the message, you remember it clearly...)

Do a SEE-THINK-WONDER activity (make a table) and submit the table, as well as the advertisement on classroom (see assignment). 

3 additional questions 

1. Who is the target audience of this advertisement?
2. What messages are being sent? 
3. What is the purpose of the advertisement?


Slide 21 - Slide

See-Think-Wonder
  1. What do you see?
  2. What do you think about?
  3. What does that make you wonder?  

Slide 22 - Slide

Advertising

Slide 23 - Mind map

TASK
Look at your advertisement. 

Answer the following questions:

Which of the techniques do you recognise? (the ones we just discussed, as well as the persuasive techniques from the hand out). 

What is the effect of the technique?

Write down your findings and be ready to explain.  

Slide 24 - Slide

Advertising Campaigns
- Groups of 3/4 - don't exclude people, please
- At least 4 advertisements
- Message/product 
- Which techniques would you use and why
- Be prepared to pitch it

Slide 25 - Slide