Ads that should be banned - lesson 2

• Engels
• Middelbare school
• vwo
• Leerjaar 5

https://prezi.com/or5el6pweoly/ethos-pathos-and-logos-in-advertising/

https://prezi.com/or5el6pweoly/ethos-pathos-and-logos-in-advertising/

What persuasive techniques are being used and how?

Do you think using these techniques is ethical? When is it manipulation and when is it just good marketing?

Jean Kilbourne states that since the 1970’s advertising has become much more wide-spread , powerful and sophisticated and gives an example of eight month old babies. What exactly does she say about them in relation to marketing?

She then says she meets many people who claim they are “exempt from the influence of advertising”, which she finds hard to believe. What does that mean, though?

Women are seen as sex objects, but so are men nowadays, as we see more and more ads with semi-naked men. Jean Kilbourne recognizes that, but claims there is a big difference in how men and women are presented. She tries to show this difference by giving an alternative subtext (copy) to a Calvin Klein Jeans. What does that subtext example show you?

1. When men are presented as sex objects in ads, they are shown as strong and confident.
2. Men can be seen as a sex object to promote goods to men, not women.
3. The objectification of men in ads never sends out the message that they should doubt their own appearance.

What is the problem with today’s ads that show girls as young as 9 as a mature girl? Use the word normalize in your answer.

Where are American teens getting their sex education from according to Jean Kilbourne?

Sex sells and has always been used to do so. But there is a difference between then and now. Which?

My challenge for the coming period is: