English 1.1 Lesson 3 def

• English
• HBO
• Studiejaar 1

Cruising along: English 1.1 Lesson 3

Lesson objective

Students will know how to create a press release proposal based on the web lecture and class exercises, thus preparing them for assignment 2 and will have acquired new language/communication skills in English.

What will we do to reach our Lesson Objective today?

1.   Tips on how to elevate your language skills
2.   Review verb tenses + quiz on Kahoot
3.   Web lecture on writing a press release
4.   Case study assignment PR Proposal based on web lecture
   
5.   Directions/exercise for assignment press release proposal (writing     assignment nr. 2)
6.   English exercises/homework check
7.   Draft article with my feedback

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in https://dictionary.cambridge.org to make certain the new words make sense in the context of your article.

3. Apply linking words or phrases (verbindingswoorden).

what do you remember from homework assignments unit 21/22 ?

homework grammar
self evaluation check

Grammar- past simple 

1) situation in the past

2) completed actions and situations in the past

3) repeated actions

My brother applied for the same job 5 times before he was hired.

4) sequences of actions

He ran to the car,  jumped in and raced off

Grammar- past continuous

1) an action in progress in the past

We didn't hear the intruder, because we were sleeping that night.

2) temporary situations

During my training I was earning less than my friend

Grammar- past continuous

3) two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds

4) interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed

Used to/would

describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world (not anymore)

We would get up early every Thursday to go to the market (we don't now)

past perfect vs past perfect continuous

1) we often use 'for'  and 'since' with the perfect

2) the past perfect is used with a completed action/situation in the past

The leaves had fallen from the trees and they were completely bare.

3) the past perfect continuous is used for an action in the past that was still ongoing

The leaves had been falling from the trees and the underground was very slippery. (the leaves were still falling, the leaves were not bare yet)

create.kahoot.it

Which words come to mind when you read the word press release?

Press Release

Watch... 

the web lecture on the next slide on press releases and make notes

web.microsoftstream.com

What two things are most important to remember about press releases?

1. newsworthy

2. clearly structured using proper formatting

What do a press release and an article have in common?

Key words we're looking for: information, first sentence, good headline....

Template press release

1. Headline: interesting to catch the reader's attention/short/newsworthy/interesting

2. Lead: answer the five Ws briefly, but hold to your readers’ attention (who/what/where/when/why)

Template press release

3. Source: prove your trustworthiness.

 If you’re basing your press release on external sources, make sure to cite them in the press release.

4.  Essentials: the beauty is in the details.

Give your readers the essential details. 

And by details, we mean the basic information that is necessary to figure out why this press release is newsworthy. 

Template press release

5) Quotes: show the perspective of others

 They bring another perspective to the text and make it more diverse.

6)Additional data: is there anything else you need to add? Visuals? Website link?

Template press release

7) Contact details: introduce yourself

People might want to ask some additional questions about your story. 

8) Boilerplate (business card) : the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

Group assignment in class

Find the document "Lesson 3, case study press release IN-CLASS PRACTICE" in your Teams environment.

You can spend 20-25 minutes on writing the basics of a press release.

Peer feedback case study practice

• Is a title included?
• Are keywords applied next to the 5 Ws?
• Are the sentences for the 5 Ws clear, interesting and attractive? 

HOW do you plan to execute your press release? What's the plan?

Preparation

Read this blog about press releases: https://www.eventbrite.com/blog/craft-press-release-ds00/

(also on Teams in 0.0 in class teacher materials/lesson 3)

Do you have all the information needed to submit Written Assignment 2?

😒🙁😐🙂😃

Preparation for next time

1. Complete and upload Written Assignment 2 draft (press release proposal) on Teams before lesson 4 in week 5

2. Complete unit 23 & 24 (module 5) book exercises (p. 108-111)

 scanned copies units 23 & 24 will be put on on Teams.

3. Complete MGL online practice exercises for units 23 & 24

Assignment

Think about your press release:

how will you fill in the key words of the categories!

You have 10 minutes.