T&T unit 1 M2D1

• BTEC Travel & Tourism
• Middelbare school
• vmbo t
• Leerjaar 2

Before we start M2 (D1)

Show us what you know P3/P4

What are the different
industries in the T&T
sector?

Quiz

In the next few slides you will read a description of the work which is done by each of the different industries in T&T which you've leared about. For each description choose the correct industry.

... put together packages for holidays made out of the accommodation, and transport (flights, transfers), etc. They can be domestic, outbound, or inbound

1. Travel agents
2. Passenger transport
3. Tour operators
4. Accommodation

... has different types – road, rail, air, sea, regional, national, global. They don’t just provide a way of getting around, but can also provide hospitality and entertainment,

1. Travel agents
2. Passenger transport
3. Tour operators
4. Accommodation

... can be multiples, independent or online, and they provide expert advice and guidance, and sell all or parts of holidays

1. Travel agents
2. Passenger transport
3. Tour operators
4. Accommodation

... has different types – hotels, motels, guest houses/bed and breakfast, apartments, youth hostels, caravans, chalets, camping, holiday cottages, and holiday parks.

1. Travel agents
2. Passenger transport
3. Tour operators
4. Accommodation

Matching activity

In the next slide you will see the 3 sectors (Public, Private, Voluntary). Match the descriptions to the correct sector

Eg. Staatsbos beheer

Eg. Visit Holland

Eg. Bastion hotels

Corendon

Functions to promote

a cause, educate, and inform

Funded by donations,

memberships, sales of products.

Functions to

provide a service; educate,

promote, etc

Owned by

shareholders or individuals,

Function to make a

profit and increase market share

Funded by taxes

from the government

Private

Public

Voluntary

What are ancillary organisations?

Interrelationships

What different interrelationships are there between travel and tourism organisations?

• Common ownership
•                    Vertical integration
•                    horizontal integration 
• Commercial partnerships :  when separate organisations working together for a common venture, eg. Hema and Walibi Holland for discounted theme park tickets

Examples of commercial
partnerships

Why do these companies work together?

2 types of Common ownership
:

Vertical integration – where a business at one point of the chain of distribution purchases a business at a higher or lower level of the chain of distribution.

Horizontal integration – where businesses at

the same level in the chain of distribution merge together or are purchased by another business)

Eg. Corendon now own their own airline and have built hotels in Turkey and Dutch Antilles

Advantages / Disadvantages

Advantages	Disadvantages
Cheaper marketing	Size of operation is large
More sales and income	Less customer choice
Shared resources	Less personal customer care
More customers	Inflexibility

Give an example of
Vertical integration

Explain in your own words what horizontal integration is:

Your product (add slides to PowerPoint P3/P4)

M2: 

Explain how companies work together (=analyse)

Provide examples using commercial partnerships/ common ownerships (2 types).

In your examples show domestic / inbound / outbound and provide examples (screenshots etc).

Structure:

Domestic - commercial partnership -> explain how / why they work together

Outbound 1 - common ownership vertical 

Outbound 2 - common ownership horizontal

 + explain why this doesn't apply to inbound tourism to the Netherlands