Lesson 4: Advertising

• Engels
• MBO
• Studiejaar 2

Advertising

Lesson 4

Lesson goals

Practice our listening skills 

Learn about advertising words and how to use them

What is advertising? 

Advertising is a large part of many modern societies. Advertisers use television, radio, the internet, newspapers,journals, signs, billboards, word-to-mouth, and many other ways to get their message across. 

Goal: 

To try and sell a product or service. 

How:

By making the service or product as appealing as possible so that consumers will want to buy it. 

Warm-up- Advertising effect 

The following video clip is a fill in the gap.

Challenge: You're only going to listen to the audio

Exercise 1: Vocabulary 

 Try to find the meaning

of the bold words from the context of the sentence. 

Listening – filling in the gaps 

In this listening task you have to fill in the gaps.

Go to exercise 2a
 

Read the story before you start listening 

Guess what kind of answer you will need to fill in (for example a verb, or noun)

Listen intensely to the story and read along to know what is being said.

https:

Exercise 2:

1. Technology ​
   
2. Video​
   
3. Flying ​
   
4. Organizing​
   
5. Upload​
   
6. Interest​
   
7. Machines​
   
8. Designed​
   
9. Feeling 

10. Between​

11. Exciting ​

12. Obstacles​

13. Common ​

14. Smash​

15. Attract​

16. First​

17. Catching​

18. Cutting​

19. Level 

Project assignment

Based on your experience eTwinning with Czech Rep. students

Create a ad about MBO College Airport for other international schools to appeal more students. 

Homework

• Study vocabulary lists on Canvas

• Practice your listening skills on the following sites
• Project assignment: Create an ad about your school 

learnenglish.britishcouncil.org

www.esl-lab.com