reclame lessen project klas 3

Reclame lessen project klas 3

Les 1: Reclames in USA 

Regel in the USA: Under the law, claims in advertisements must be truthful, cannot be deceptive or unfair, and must be evidence-based. For some specialized products or services, additional rules may apply.

Wat betekent dit in het Nederlands? 

What is this add about?  

(invullen met antwoorden van leerlingen) 

No more commericals about smoking

In the '50 it was completely normal to watch commercials about smoking, to promote smoking. 

These days you can't imagine that commercials like that are made.  Now the commercials are there to prevent people from smoking. 

Facts 

The USA spends over 200 Bilion Dollars on advertisments There is no other country on earth that spends this amount!

China in NO.2 in spending the most money on adds. 

Did you know? 

When you watch television in the USA you have also watched 24 minutes of commercials!! 

USA also works on your emotions and exaggerates a lot. (bigger/better/faster) 

Dutch Commercials

In The Netherlands there is a 12 minute max per one hour of tv for commercials. 

In The Netherlands the commercials are usually less aggresive and more fact based than in the USA. Also the language is less over the top. 

Big Difference

There is a big difference in advertisment in the USA and Europe regarding medicines. 

In Europe you can't make an add to promote medicines. 

M&M Woke?

Lesson 2 : Superbowl reclame + artiesten

100 milion vieuwers, best watched TV programma in USA

De commercials of the Superbowl are really expensive. 8 million dollar voor halve a minute of air time. 

Usually there are famous Americans in it. 

We are going to watch a couple of Superbowl commercials.

(not all of the 11 minutes) 

Which of these commercials
did you like and why?

Lesson 3 : Tell- Sell 

Een tell-sell reclame is called an infomercial. 

Usually during the night they are non-stop on tv. 

Listen and watch carefully what you see in the next 2 informercials. Which words or sentences do you hear? 

What did you think about
the infomercials?

Which vocabulary
do they use?

Infomercials

Have a product that doesn't already excist. 

Make the viewer feel they can't life without this product.  Over the top!

Use words that will persuade the viewer to buy the product.