Cette leçon contient 10 diapositives, avec quiz interactif et diapositives de texte.
La durée de la leçon est: 90 min
Éléments de cette leçon
Slide 1 - Diapositive
Eat fresh.
Go further.
Quality never goes out of style.
Ford
Subway
Levi's
Slide 2 - Question de remorquage
What is Product Promotion?
Product promotion refers to the various strategies and techniques used to increase awareness and sales of a product. The purpose of product promotion is to attract potential customers, arouse their interest, and induce them to purchase.
Slide 3 - Diapositive
Types of Ads:
a. Print Ads: These are ads that appear in print media such as newspapers, magazines, brochures, and posters.
b. Television advertisements: These are advertisements that are broadcast on television.
c. Radio commercials: These are advertisements that are broadcast on the radio.
d. Online advertisements: These are advertisements that appear on the internet, for example on websites, social media, or search engines.
e. Outdoor advertising: These are advertisements that are placed outside, such as billboards, bus shelters, and hoardings.
Slide 4 - Diapositive
Features of Simple English Ads:
a. Simple language: Simple ads use clear and understandable language without too much jargon.
b. Short sentences: Ads often contain short sentences to convey the message directly and concisely.
c. Visual elements: Images, colors, and fonts are used to grab the attention of the reader or viewer and reinforce the message.
d. Clear message: Simple ads have a clear message that is easy to understand.
e. Emotional
Slide 5 - Diapositive
Important terms
Product promotion - Promoting a product to increase awareness and sales.
Advertising - The act of creating and delivering persuasive messages to promote a product or service.
Target audience - The specific group of people for whom the advertisement is intended and who are most likely to be interested in the product.
Unique Selling Proposition (USP) - The unique feature or benefit of a product that sets it apart from the competition.
Slogan - A short and catchy phrase that summarizes the message of the advertisement and is easy to remember.
Call-to-action - A statement that urges the reader or viewer to take a specific action, such as purchasing the product or visiting a website.
Visual elements - Images, colors, and fonts are used to attract the reader's or viewer's attention and reinforce the message.
Slide 6 - Diapositive
Opdracht 1
What: Make a poster on 1 A4 with script.
How: Use a magazine or website just like Canva
Help: Group members, the teacher and other posters on the internet.
Time: 15 minutes
Result: 1 fully finished poster including script with what the student will say during the presentation
Done: study your script in preparation for the presentation.
Slide 7 - Diapositive
Grammatical reminder for speaking
Organization Tips:
Use main ideas as well as examples and details phrases such as: ‘First of all; on the other hand; for example
Also pay attention to your vocabulairy while speaking
Slide 8 - Diapositive
Opdracht 2
What: Present the poster in English with your group.
How: Stand in front of the class and show your poster. Show what you present and you have a catchy slogan that matches this
Help: Group members
Time: 5 minutes per group
Result: Presentation about the poster made
Done: Listen to the feedback from the group and the teacher.
Slide 9 - Diapositive
Verbeteren
What: Using the feedback, write down what you learned, what you would change, and how you would change it.
La durée de la leçon est: 90 min
