Professional English 2- vocabulary (chapters 46, 47, 49, 50)

• English
• Hoger onderwijs

Corporate communications

What do you think corporate communications is about?

Who is involved with corporate communications?

What do the people working on corporate communications develop?

Corporate communications only focuses on company communications. True or false? comment

The corporate communications strategy involves

1. defining values and identity
2. communicating with the media, public officials, stakeholders
3. identifying-tracking issues
4. all of the above

Turn to your neighbor and takes turn explaining:

Media relations

financial communications

corporate website

internal communications

Discussion question

Is there a difference between corporate communications and public relations?

Maintaining media relations does NOT involve

1. designing media kits
2. providing media training
3. writing fact sheets
4. making a direct appeal to legislators

What is lobbying?

Turn to your neighbor and take turns explaining

Inside lobbying

Outside lobbying

Complete: the smoking...promotes the interest of tobacco companies

Discussion questions

What types of crises can require crisis communication?

Effective crisis communications can

1. minimize damage
2. rebuild public confidence
3. preserve- protect reputation
4. all of the above

Explain the difference between  

blogroll

blogger

blog

blogosphere

blogging

Turn to your neighbor and take turns explaining

Inbound links

outbound links