Adverts (Make-up)

Adverts 
What makes them persuade us?
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Slide 1: Diapositive
LiteracyLower Secondary (Key Stage 3)

Cette leçon contient 32 diapositives, avec quiz interactifs, diapositives de texte et 3 vidéos.

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Adverts 
What makes them persuade us?

Slide 1 - Diapositive

Slide 2 - Diapositive

Rule of 3
  • The good, the bad and the ugly
  • Stop, look and listen
  • Snap, crackle and pop
  • Stop, drop and roll



Slide 3 - Diapositive

Use of capitals

Slide 4 - Diapositive

Imperative

Slide 5 - Diapositive

Slide 6 - Lien

Give some examples of the imperative (tell someone to do something).

Slide 7 - Question ouverte

Superlative

Slide 8 - Diapositive

Superlative
  • Adjective to describe the best, worst, least or most of something
  • The cheapest car around
  • The best value for money
  • The lowest price

Slide 9 - Diapositive

Slide 10 - Vidéo

Slide 11 - Lien

Slide 12 - Diapositive

Alliteration
  • Words beginning with the same sound
  • Best Buy
  • Dunkin Donuts

Slide 13 - Diapositive

Slide 14 - Lien

Slide 15 - Diapositive

Rhetorical question
  • This is a question where no answer is needed.
  • Do you want to win a £1, 000,000?
  • Tired of slow broadband?
  • Why don't you try our new Bestie Burger?

Slide 16 - Diapositive

Pick an advert
Describe what techniques the advert uses.
Type your answers into Class Notes. 

Slide 17 - Diapositive

Target audience
  • Adverts have different target audiences in mind. 
  • Young
  • Older
  • Gender
  • Interests
  • Socio-economic status -  how rich a person might be
  • Personality - daring, adventurous, confident, quiet, introverted, extroverted
  • Values - family, friends, the environment, culture, power, designer clothes, fancy car, house. 
  • Who is the target audience in each of these adverts?

Slide 18 - Diapositive

Slide 19 - Vidéo

What type of personality is this advert targeting?

Slide 20 - Question ouverte

Slide 21 - Diapositive

Was that advert targeted at someone who enjoys adventure?
Yes
No

Slide 22 - Sondage

Slide 23 - Diapositive

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Slide 25 - Diapositive

Slide 26 - Diapositive

Slide 27 - Diapositive

Slide 28 - Diapositive

Slide 29 - Diapositive

Slide 30 - Vidéo

Who was the Rimmel advert targeted at?

Slide 31 - Question ouverte

Create a make-up advert
Go to Class Notes and create an advert.
Insert an image of a product you like. 
Add text to help persuade your target audience to buy it. 
Use the techniques you have learned about today.

Slide 32 - Diapositive