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Adverts
Adverts
What makes them persuade us?
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Slide 1:
Diapositive
Literacy
Lower Secondary (Key Stage 3)
Cette leçon contient
30 diapositives
, avec
quiz interactifs
,
diapositives de texte
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2 vidéos
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La durée de la leçon est:
120 min
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Éléments de cette leçon
Adverts
What makes them persuade us?
Slide 1 - Diapositive
Slide 2 - Diapositive
Slide 3 - Diapositive
Rule of 3
The good, the bad and the ugly
Stop, look and listen
Snap, crackle and pop
Stop, drop and roll
Slide 4 - Diapositive
Use of capitals
Slide 5 - Diapositive
Imperative
Language
Get
This is an example of using the verb to tell someone to do something.
Call
This is an example of using the imperative. They are telling the reader to call.
Slide 6 - Diapositive
wordwall.net
Slide 7 - Lien
Give some examples of the imperative (tell someone to do something).
Slide 8 - Question ouverte
Superlative
Slide 9 - Diapositive
Superlative
Adjective to describe the
best
,
worst
,
least
or
most
of something
The
cheapest
car around
The
best
value for money
The
lowest
price
Slide 10 - Diapositive
Slide 11 - Vidéo
wordwall.net
Slide 12 - Lien
Slide 13 - Diapositive
Alliteration
Words beginning with the same sound
Best Buy
Dunkin Donuts
Slide 14 - Diapositive
wordwall.net
Slide 15 - Lien
Slide 16 - Diapositive
Rhetorical question
This is a question where no answer is needed.
Do you want to win a £1, 000,000?
Tired of slow broadband?
Why don't you try our new Bestie Burger?
Slide 17 - Diapositive
The Target Audience
Adverts have different target audiences in mind.
Young?
Older?
Gender?
Interests?
Socio-economic status - how rich a person might be? What is affordable?
Personality - daring, adventurous, confident, quiet, introverted, extroverted?
Values - family, friends, the environment, culture, power, designer clothes, fancy car, house?
Slide 18 - Diapositive
Slide 19 - Vidéo
What type of personality is this advert targeting?
Slide 20 - Question ouverte
Slide 21 - Diapositive
What type of personality is this advert targeting?
Slide 22 - Question ouverte
Pick a car advert
Describe what techniques the advert uses.
Slide 23 - Diapositive
Slide 24 - Diapositive
Slide 25 - Diapositive
Slide 26 - Diapositive
Slide 27 - Diapositive
Create a car advert
Create a car advert.
Insert an image of your dream car.
Add text to help persuade your target audience to buy it.
Use the techniques you have learned about today.
Slide 28 - Diapositive
Use the padlet platform to
post comments and contributions
about your the groups adverts
Focus on
the
target audience
and
language & layout features
used in the ads
Make sure you i
nclude an image
of your advert
Group Discussion
Slide 29 - Diapositive
padlet.com
Slide 30 - Lien
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