5.3

• Economie
• Middelbare school
• vwo
• Leerjaar 3

Welcome back!

Program

1. Recap previous class + homework

2. Explanation section 5.3 

3. Assignments

4. Discuss assignments

5.2 Personnel and production

Costs linked to personnel and production 

Employer and employee... the differences?

5.2 Personnel and production

Wage costs for an employer:

+ gross wage to employees

+ employer contributions 

What is the difference between the gross and net wage?

5.2 Personnel and production

Do you as an employee receive the gross wage as an employee?

No..

Gross wage

- wage tax

- national insurance schemes premiums

- employee insurance schemes premiums

- Pension premiums

5.2 Personnel and production

National insurance schemes ensure every Dutch person against

- Loss of income (Dutch Pension Act)

- Survinving Dependents Act (Algemene nabestaandenwet)

- High costs (long-term Care Act)

5.2 Personnel and production

Employee insurance schemes ensure every employee against

- loss of income (umemployment act

- incapacity for work 

5.2 Personnel and production

Labour productivity

Shows how many products an employee can produce per unit of tim

Rise in labour productivity --> reduce the wage costs per product

Can be increased due to mechanisation and automation

Assignments

Check assignments of section 5.2

Marketing

Influencing ( potential ) customers to buy your product

Marketing mix: - Product

                                - Price

                                - Place

                                - Promotion

                              - People

Which company has the better marketing mix?

1. Albert Heijn
2. Aldi
3. Both have a good marketing mix
4. Both have a bad marketing mix

Product

material characteristics <---------> non material characteristics

                                             Image of a product

                                       A brand <--------> B brand

               manufacturer brand <-------> house brand

Price

Psychological prices

Discounts

Increasing prices <------------> decreasing prices

Price discrimination --> different groups pay different prices

Place

                    direct distribution <----> indirect distribution

                                city centre <----------> near motorways

internet, e commerce --> strong increase

Promotion

Target group --> which people do you focus on with your product?

mass communication <--------> personal communication

product advertising (qualities of a product) <--------> brand advertising (promoting your brand)

People

Attracting the right people and finding the right staff

Friendly

Reliable

Expert

Which 5 P's of the marketing mix did we discuss?

Assignments

Complete assignments 1 t/m 11 of section 5.3

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