3E Economics par. 5.3

Par. 5.2 assignment 4a
A
Gerard: 4 > 3
B
Frits: 7 > 4,50
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Slide 1: Quiz
EconomieMiddelbare schoolvwoLeerjaar 3

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Par. 5.2 assignment 4a
A
Gerard: 4 > 3
B
Frits: 7 > 4,50

Slide 1 - Quiz

Par. 5.2 assignment 4b
A
Gerard: 4,50 < 7
B
Frits: 7 > 4,50
C
Gerard: (4,50 / 4 < (7 / 3)
D
Frits: (7 / 3) > (4,50 / 4)

Slide 2 - Quiz

Par. 5.2 assignment 8a
Dutch international competitiveness will ...
A
Decrease
B
Increase

Slide 3 - Quiz

Par. 5.2 assignment 8b

A
5 - 10
B
10 - 5
C
105 / 110
D
110 / 105

Slide 4 - Quiz

You see an ad about the McSpecial winter edition, only available until February 1st. What do you do?
A
Not visit McDonlads
B
Visit McDonalds before February 1st

Slide 5 - Quiz

You're driving along the highway, you're hungry and you spot a big yellow M. What do you do?
A
Drive on
B
Go to McDonalds

Slide 6 - Quiz

The burger costs € 5,50. The burger menu including fries and a soda costs € 7,50. What do you do?
A
Buy the burger
B
Buy the menu

Slide 7 - Quiz

The menu costs € 7,50. The supersize menu with large fries and large soda costs € 8,50. What do you do?
A
Buy the regular menu
B
Buy the supersize menu

Slide 8 - Quiz

Marketing
Influencing ( potential ) customers to buy your product

Marketing mix: - Product
                          - Price
                           - Place
                                     - Promotion
                              - People



Slide 9 - Diapositive

Which company has the better marketing mix?
A
AH
B
Aldi
C
Both have a good marketing mix
D
Both have a bad marketing mix

Slide 10 - Quiz

Product
material characteristics <---------> non material characteristics

Product life cycle

A brand <--------> B brand

manufacturer brand <-------> house brand

Slide 11 - Diapositive

Price
psychological prices

discounts

increasing prices <------------> decreasing prices

price discrimination

Slide 12 - Diapositive

Place
direct distribution <----> indirect distribution

city centre <----------> near motorways

internet, e commerce

Slide 13 - Diapositive

Promotion
Target group, media

mass communication <--------> personal communication

product advertising <--------> brand advertising

individual advertising <-------> collective advertising


Slide 14 - Diapositive

People
Friendly

Reliable

Expert

Slide 15 - Diapositive

Slide 16 - Lien

Hw.
Par. 5.3 assignments 12 and 13


Slide 17 - Diapositive