G10 Primary Secondary Research_Idris

• Business Studies
• Secondary Education

The Benefits of Market Research

1. Fatima Ahmed's phone company learns from market research that customers want phones with longer battery life. They then create a new phone with a powerful battery.

• Find out about their competition.
• Develop new product.
• Identify a market gap. 

2. Alya's cafe was losing customers to a nearby cafe. She did some market research and found out the other cafe had more coffee options. Alya started to provide customers with more coffee flavours. 

• Find out about their competition.
  
• Predict changes.
• Identify a market gap.
  

 

The Benefits of Market Research

3. From doing market research, Shaikha found that her customers were looking for healthy meal plans for children. There were only meal plans available for adults, none for children.

• Predict changes. 
• Identify a market gap.
•  Find out about their competition.

 

Businesses use surveys to learn what customers want.

1. true
2. false

Review

You will see images of methods of research. 

On your board, write whether the method is primary or secondary. 

questionnaire/ survey

questionnaire/ survey

primary research

newspapers

newspapers

secondary research

industry report

industry report

secondary research

focus group

focus group

primary research

test market

test market

primary research

Secondary research is using research already done by someone else.

1. true
2. false

Primary research is also known as field research.

1. true
2. false

I understand the difference between primary and secondary research.

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