G10 Primary Secondary Research_Idris

Thursday, 14th of September 2023
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Business StudiesSecondary Education

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Thursday, 14th of September 2023

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The Benefits of Market Research
1. Fatima Ahmed's phone company learns from market research that customers want phones with longer battery life. They then create a new phone with a powerful battery.
  • Find out about their competition.
  • Develop new product.
  • Identify a market gap. 
2. Alya's cafe was losing customers to a nearby cafe. She did some market research and found out the other cafe had more coffee options. Alya started to provide customers with more coffee flavours. 
  • Find out about their competition.
  • Predict changes.
  • Identify a market gap.




 


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The Benefits of Market Research
3. From doing market research, Shaikha found that her customers were looking for healthy meal plans for children. There were only meal plans available for adults, none for children.
  • Predict changes. 
  • Identify a market gap.
  •  Find out about their competition.





 


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Businesses use surveys to learn what customers want.
A
true
B
false

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Review
You will see images of methods of research. 
On your board, write whether the method is primary or secondary. 

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questionnaire/ survey

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questionnaire/ survey
primary research

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newspapers

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newspapers
secondary research

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industry report

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industry report
secondary research

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focus group

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focus group
primary research

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test market

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test market
primary research

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Secondary research is using research already done by someone else.
A
true
B
false

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Primary research is also known as field research.
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true
B
false

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I understand the difference between primary and secondary research.
😒🙁😐🙂😃

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