G10 Primary Secondary Research Review and Presenting Information

• Business Studies
• Secondary Education

Thursday, 14th of September 2023

Research Presentation

Thursday, 21st September, 2023

• To review primary and secondary research.
• To recognize ways of presenting research information.
• To conduct a primary research. 

What are the methods of primary and secondary research?

Primary and Secondary Research Review

wordwall.net

Review

You will see images of methods of research. 

On your board, write whether the method is primary or secondary. 

questionnaire/ survey

questionnaire/ survey

primary research

newspapers

newspapers

secondary research

industry report

industry report

secondary research

focus group

focus group

primary research

test market

test market

primary research

Do Your Own Market Research

Imagine you are starting a new business selling mobile phone accessories. You want to know what types of accessories are in demand among teenagers in your area. If you have another idea, use it. 

Create 5 questions to make your own questionnaire! (Group work)

Do Your Own Market Research

Create 5 questions to make your own questionnaire! (Group work)

Think of questions about:

-price

-colour preference

-how often they buy something

Do Your Own Market Research

When you have finished creating your own questionnaire, you will ask the students in the class, just like doing your own market research! 

Secondary research is using research already done by someone else.

1. true
2. false

Primary research is also known as field research.

1. true
2. false

I understand the difference between primary and secondary research.

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