Lesson 4 - Framing
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La durée de la leçon est: 50 minÉléments de cette leçon
Slide 1 - Diapositive
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What do you see in this picture? How does it make you feel?
Slide 2 - Question ouverte
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Slide 3 - Diapositive
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How is this picture different? Compare to how this one makes you feel
Slide 4 - Question ouverte
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Slide 5 - Vidéo
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How would you explain framing in your own words?
Slide 6 - Question ouverte
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Slide 7 - Diapositive
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Slide 8 - Diapositive
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Slide 9 - Lien
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Slide 10 - Diapositive
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Below write down the words that you know the meaning of from the list:
industrialization; conserve; resource; collaboration; awareness; ensure; supply; threat; preserve; access; aspect; severe; lack; increase; industry; government
industrialization; conserve; resource; collaboration; awareness; ensure; supply; threat; preserve; access; aspect; severe; lack; increase; industry; government
Slide 11 - Question ouverte
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Slide 12 - Vidéo
Teacher: tells students that H&M also publishes a lot of videos on YouTube that explain their so called "conscious" approach. Let's watch the video. Tell the students that at the end of the video, they will be asked if they see similarities between the story of the two advertisements they looked at in the Wizer assignment and this video?
Do you buy clothes from H&M?
Slide 13 - Sondage
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What do you think the word "lack" means? (answer in English
Slide 14 - Question ouverte
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Think of H&M's story here: what is the problem H&M describes and what is their role in it? (according to themselves)
Slide 15 - Question ouverte
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What do you think the word "collaboration" means? Answer in English
Slide 16 - Question ouverte
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What similarities do you see between the story of the two advertisements we looked at and this video?
Slide 17 - Question ouverte
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Slide 18 - Diapositive
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Slide 19 - Lien
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What word is used in this advertisement that points to a "sustainability frame"
Slide 20 - Question ouverte
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I understand what framing is and can identify frames in advertising
😒🙁😐🙂😃
Slide 21 - Sondage
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