Year 7 Logo Design

Year 7 Logo Design
Learning Objective: What makes a good logo and how do we create a good logo?
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ComputingLower Secondary (Key Stage 3)

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Year 7 Logo Design
Learning Objective: What makes a good logo and how do we create a good logo?

Slide 1 - Diapositive

Slide 2 - Carte mentale


- One reason the Nike logo is considered superior is that...
- The Alton Towers logo is more effective because...
- This logo effectively captures Nike’s brand identity through...
- When families see this logo, they may feel a sense of...
- The Nike logo has become a cultural icon because...

- In comparing these logos, we can see that...
- A strong logo not only represents a brand but also...

Slide 3 - Diapositive

Groups of threes

Slide 4 - Diapositive

black
better
brighter
simpler
Branding
Marketing
Recognition
Identity
Innovation
Minimalism
Remember
Iconic
Colourful
Branding

Slide 5 - Diapositive

How many points did you get?

Slide 6 - Question ouverte

Simplicity- easy to recognise and recall
Relevance - does it imply what the brand is?
Memorable - can the customers recall the logo?
Versatility- Can the logo be scaled?
Colour scheme - Emotional colours, can the logo be black and white?
Shape and form - sharp edges imply strength, rounded edges imply a friendlyness.
Consistency - can the logo be used on a variety of objects and advertising items?



Slide 7 - Diapositive

Slide 8 - Diapositive

Mood Board Logo Ideas
  • Open PowerPoint and create a blank slide
  • Find six great examples of logos and copy them on to your PowerPoint slide
  • These will be your inspiration when you create your own logo, so the more examples you get the better!
5 Minute task....

Slide 9 - Diapositive

Design a new school logo in Vectr using what we understand by good logo design and following the brief.

Slide 10 - Diapositive

Teacher demonstration
How to use vectr to make shapes, change colours, add text, merge objects and remove objects from each other.

Slide 11 - Diapositive