The Evolution of Advertising: From Radio to the Internet

The Evolution of Advertising: From Radio to the Internet

Learning Objective

Understand the evolution of advertising from radio to the internet and its impact on consumer engagement.

What do you already know about the history of advertising?

Introduction to Radio and Television Advertising

Radio and television revolutionized advertising in the early 20th century, enabling personalized communication between brands and consumers.

The Launch of Radio Advertising

Radio advertising commenced in 1922, allowing businesses to convey their unique selling propositions directly to consumers.

The Advent of TV Advertising

TV advertising began in 1941 with the first commercial aired by the Bulova Watch Company, marking the start of a new era in advertising.

The Golden Age of Advertising

The Golden Age of Advertising saw heavy investments in advertisements to express brand uniqueness and engage target audiences.

Introduction of Brand Characters

In the 1950s, brands introduced characters to resonate with their audience, such as Kellogg's Tony the Tiger for Frosted Flakes.

Focus on Brand Awareness

Brands shifted focus to increasing brand awareness through advertising, moving away from strictly sales-oriented approaches.

Offline Advertising

Despite TV and radio popularity, advertisers still utilized offline advertising with newspapers and billboards.

The Rise of Internet Advertising

The internet offered new avenues for advertising strategies, expanding the reach and execution of ad campaigns.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.