Lesson 3 in 1.1 in 2022-23

• English
• HBO
• Studiejaar 1

Cruising along.... English lesson 3

Preparation for today

1. Watch the 2 web lectures on how to write a press release.  (required)

2.  Apply the peer feedback into Assignment 1, the Article about your Field Trip.  Finalize your text by using the feedback. (required) Upload revised version into Teams. (required)

3.  Read the sheets in this LessonUp about verb tenses and take notes.  (required)

4.  Take the Diagnostic Test at home.  We will check and discuss your answers next week in class. (required)

5. Read the theory in your MyGrammar Lab book for Unit 19 (Auxiliaries and have got) on pages 90-91 followed by practice exercises on pages 92-93. (recommended)

6. Read the theory in your MyGrammar Lab book for Unit 20 (Present simple or continuous?) on pages 94-95 followed by practice exercises on pages 96-97. (recommended)

Did you improve your article, incorporating feedback from yourself AND from a peer?

Did you review the Verb Tenses from the slides in lesson 2?

Lesson goals

Students will

1. know how to create a  press release proposal  based on the web lecture and class exercises, thus preparing them for writing assignment 2

2. have acquired new language/communication skills in English.

Students will strengthen their feedback giving skills (point 1), students will strengthen their feedback receiving skills (point 2), and students will have obtained all of the necessary information to complete their press release accordingly (points 1-3).

Today

1.  Check your answers for the Diagnostic Test 
2.   Receive tips on how to elevate your language skills
3.   Review verb tenses + quiz on Kahoot
4.   Receive directions for completing assignment 2, Press Release proposal
5.   Make a definitive start on filling the template with the 5 Ws for your PR proposal.

This is what we will do to reach our Lesson Goals today

in SHL:

In the lesson

1. Case study assignment based on web lecture.

2. Directions/exercise for assignment 2 (Press Release proposal)

3. English exercises

web.microsoftstream.com

Anke's web lecture about how to write an article.

IF HARDLY ANY STUDENT WATCHED THIS, THEN DECIDE FOR YOURSELVES IF YOU WANT TO SHOW IT IN CLASS, HAVE THEM LEAVE THE CLASS  AND WATCH IT AND COME BACK TO CLASS or INSTRUCT THEM TO WATCH IT AFTER THE LESSON.

IF HARDLY ANY STUDENT WATCHED THIS, THEN DECIDE FOR YOURSELVES IF YOU WANT TO SHOW IT IN CLASS, HAVE THEM LEAVE THE CLASS AND WATCH IT AND COME BACK TO CLASS or INSTRUCT THEM TO WATCH IT AFTER THE LESSON.

ME:  I will show THIS video during the  lesson if hardly anyone has watched it. Thing is, it has basic PR structure.

NOTE:  WE HAVE CHANGED SOME OF THE REQUIREMENTS FOR THE PRESS RELEASE for 2022-23.  Namely, 

1. students will decide THEMSELVES  what the Giveaway Prize is and

2.  The Instagram page does NOT necessarily have to focus on Sustainability.  Instead, the focus of the IG page is to promote areas of their city that are cool, funky, remarkable and the IG has to be as "Instagrammable" as possible.

See revised Press Release Proposal and final Press Release requirements that I will send in an email before the weekend has finished.  

Answers to Diagnostic Test

Did you finish the take home Diagnostic Test?

If now, leave the room and take it now.

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in https://dictionary.cambridge.org to make certain the new words make sense in the context of your article

3. Apply linking words or phrases (verbindingswoorden) (see next sheet) OR HAVE STUDENTS LOOK IT UP THEMSELVES.

4. Mix up the word order of your sentences

- THESAURUS.COM  -  SHOW THEM AND HAVE THEM TYPE IN A WORD, ANY WORD AND THEY CAN SEE THE SYNONYM OPTIONS.

- CAMBRIDGE DICTIONARY.COM.  HAVE THEM GO THEMSELVES.  FILL IN WORDS AND SEE DEFINITIONS.  ALSO, HAVE THEM TYPE IN A WORD AND LITERALLY LISTEN TO THE PRONUNCIATIONS OF THE WORD IN UK AND US ENGLISH.

- LINKING WORDS.  TAKE THEM TO THE NEXT SHEET or GO TO GOOGLE IMAGES THEMSELVES AND SEE DIFFERENT TABLES WITH CATEGORIES OF LINKING WORDS.

- WORD ORDER.  TEACHER CAN EXPLAIN WAYS TO CHANGE THE WORD ORDER OF SENTENCES ON THE WHITEBOARD.

I couldn't manage to make any of the Linking Word images fit properly into this slide.  

How to check your level of English.   Remember:  Full B1 level must be reached in final Press Release

http://www.roadtogrammar.com/textanalysis/

Include a screen shot of the Text Analyzer to assignments 1, 2, 3.

Time for grammar

Have you ordered the book yet?

If not, you should do so TODAY.

You will be using this textbook for the next 2 years of your education in Tourism Management.

How many of you have ordered the book?

Those who have not done so yet, do this TODAY.

You will be using this book for the first  2 years of your education in TM.

A bit of grammar is 

good for the soul....

Let's go!

Grammar - past simple 

1) facts and habits

2) completed actions and situations in the past

3) repeated actions

My brother applied for a the same job 5 times before he was hired.

4) sequences of actions

He ran to the car,  jumped in and raced off.

Grammar - past continuous

1. An action in progress in the past

We didn't hear the intruder because we were sleeping that night.

2. Temporary situations

During my training I was earning less than my friend.

Grammar - past continuous

3. Two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds.

4. Interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed.

Grammar - used to/would

1. Describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world. 

(not anymore)

2. We would get up early every Thursday to go to the market. (we don't now)

Grammar - past perfect vs past perfect continuous

1. We often use  'for'  and  'since'  with the perfect

2. The past perfect is use with a completed action/situation in the past

The leaves had fallen from the trees and they were completely bare.

3. The past perfect continuous is used for an action in the past that was still ongoing

The leaves had been falling from the trees and the underground was very slippery. 

(the leaves were still falling, the leaves were not bare yet)

create.kahoot.it

THIS ONE, kahoot.

10 MC questions verb tenses Kahoot.

FOR TEACHERS, WE LOG IN WITH KAHOOT.COM  

FOR STUDENTS, THEY LOG IN WITH KAHOOT.IT

Which words come to mind when you read or hear the word Press Release?

Press Release

Watch... 

The web lecture on the next slide on press releases and 

take notes.

web.microsoftstream.com

ONLY WATCH THIS IN CLASS IF YOU HAVE TIME.  THEY CAN WATCH IT AFTER CLASS IN THEIR OWN TIME.

On that note, maybe it's too confusing to have them watch yet ANOTHER video about writing a press release.

You can decide.

What two things are most important to remember about press releases?

1. newsworthy

2. clearly structured using proper formatting

AGAIN, you can only really use this slide IF you show the video in the preceding slide.

Template press release 1/4

1. Headline: interesting to catch the reader's attention/short/newsworthy/interesting

2. Lead: answer the five Ws briefly, but hold to your readers’ attention (who/what/where/when/why)

Template press release 2/4

3. Source: prove your trustworthiness.

 If you’re basing your press release on external sources, make sure to cite them in the press release.

4.  Essentials: the beauty is in the details.

Give your readers the essential details. 

And by details, we mean the basic information that is necessary to figure out why this press release is newsworthy. 

Template press release 3/4

5.  Quotes: show the perspective of others.

 They bring another perspective to the text and make it more diverse.  A suitable quote adds colour  to your press release.

6.  Additional data: is there anything else you need to add? Visuals? Website link?

Template press release 4/4

7.  Contact details: introduce yourself

People might want to ask some additional questions about your story.

 

8.  Boilerplate (business card): the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

Here's what a press release should include.

Here's what a press release should include

HOW do you plan to execute this press release? What's the plan?

Basically, they will have to start by reading the instructions on Moodle in the Instructions for assignment 2:  Writing a PR proposal.

Individually, start filling in the form for your PR Proposal

1. On Moodle, FIND Assignment 2:  "Assignment Description about Writing a Press Release Proposal"
2. READ the Assignment Description
3. You will spend 25 minutes FILLING IN THE FORM, writing the basics for your press release.
4. You will UPLOAD the form into Teams into the folder called "Upload Writing Assignment 2 - Press Release Proposal HERE"  
5. WRITE YOUR FULL NAME in the title of uploaded article.

The final assignment

 For your graded summative assignment, you will write a press release on behalf of the Tourism Board in Rotterdam, Amsterdam or Haarlem (depending on your location). The press release is about students from Hogeschool Inholland being invited/encouraged to submit an Instagram page to the Tourism Board. The press release is dedicated to promoting tourism in their respective city. Student(s) will receive an Instagram Giveaway Prize for the most “Instagrammable” Instagram page. You decide yourself what the Giveaway Prize(s) are.

In effect, you have to put yourself in the professional role of working for the Tourism Board. Your job, as an employee of the Tourism Board, is to write the press release for your own Tourism Board. It is your job to write the press release and invite/encourage students from Hogeschool Inholland to submit an Instagrammable Instagram page to the Tourism Board.

Do you have all the information needed to submit Written Assignment 2?

😒🙁😐🙂😃

Any burning questions so far?

In your own time:

Read this blog, How to Craft a Riveting Press Release,

 

See blog linked in the next slide/sheet.

 https://www.eventbrite.com/blog/craft-press-release-ds00/

THIS BLOG JUST GIVES more INSIDER INFORMATION ABOUT HOW TO WRITE A GOOD (RIVETING) PRESS RELEASE.

WE MUST STRESS THAT THEY WRITE THE PRESS RELEASE IN THE 3RD PERSON and MORE IMPORTANTLY, THAT THEY WRITE IN A NEUTRAL WAY. 

STRESS THAT THEY MUST MUST MUST FOLLOW THE INVERTED PYRAMID FORMAT AS THIS IS A PARTICULAR NUANCE TO WRITING ANY PRESS RELEASE.

www.eventbrite.com

Preparations for next time:

1. Read blog "How to Create a Riveting Press Release". See last sheet for link to blog. (required)
2. Continue answering the 5 Ws in the template for your PR Proposal, which we worked on today in class. (required)
3. Upload your PR Proposal into Teams before our next lesson. (required)
4. (Re)watch videos in this LessonUp about writing a Press Release. (recommended) 
5. Read the theory in your book for unit 21 on pages 102-103 followed by the practice exercises on pages 104-105. (Past simple and continuous; used to and would) (recommended)