Unit 4: Advertising

• Engels
• Middelbare school
• havo
• Leerjaar 3

Unit 4: Advertising

You will need your:

• Laptop.
• Work & coursebook.
  
• Notebook and pen.

You will learn about:

• What Unit 4 will be about.
  
• What tests are coming up.
  
• Reading

What type of video did we just watch?

• The video you have just watched, is obviously fictional, but what type of video was this in the context of the show? 

What is your favourite/least favourite advertisement?

Types of advertisements

Appeal to emotion

Bandwagon effect: The bandwagon effect is the tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so. 

Testimonial - Celebrity Endorsement

Association

Association

Problem and  Benefit

QUIZ TIME

Time to join the Lesson Up

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Bandwagon
3. Problem/benefit
4. Association

1. Appeal to emotion
2. Testimonial
3. Association
4. Bandwagon

Working from the book

• Open your workbook on p. 132.
• Open your coursebook on p.38.
• Start working on ex. 2 - 5.
• You may work together, keep the noise level down though.