English 1.1 lesson 3 in 2023-24

• English
• HBO
• Studiejaar 1

Cruising along.... English lesson 3

Cruising along.... English lesson 3

 Joan Wichems

Review homework

Let's take a look at your answers for Unit 21 exercise 1.

Share your answers for Unit 22 exercise 3.

We will not check ALL of the homework but we want to make sure that you build the tools necessary for you to master the English language better AND to become more skilled at writing AND speaking.

Homework for today

1. Watch video: ' How to write a press release'. Go to Moodle. 
2. Read blog:  How to craft a riveting press release.
3. Unit 21: Read the theory and complete ex. 1 and 2.
4. Unit 22: Read the theory and complete 2 and 3.

THIS BLOG JUST GIVES more INSIDER INFORMATION ABOUT HOW TO WRITE A GOOD (RIVETING) PRESS RELEASE.

WE MUST STRESS THAT THEY WRITE THE PRESS RELEASE IN THE 3RD PERSON and MORE IMPORTANTLY, THAT THEY WRITE IN A NEUTRAL WAY.

Lesson goals

Students will

 know how to create the 5W questions for a press release based on class exercises, which is preparation for the final press release.

Acquisition of  new language/communication skills in English.

Students will strengthen their feedback giving skills (point 1), students will strengthen their feedback receiving skills (point 2), and students will have obtained all of the necessary information to complete their press release accordingly (points 1-3).

Today

1. Receive tips on how to elevate your language skills
2.   Review verb tense
3.   Linking words and word order
4.   Quiz about verb tenses on Kahoot
5.   The 5Ws 
6.   Theory and practice about writing a Press Release

This is what we will do to reach our Lesson Goals today

in SHL:

In the lesson

1. Case study assignment based on web lecture.

2. Directions/exercise for assignment 2 (Press Release proposal)

3. English exercises

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in https://dictionary.cambridge.org to make certain the new words make sense in the context of your article

3. Apply linking words or phrases (verbindingswoorden)

4. Mix up the word order of your sentences

- THESAURUS.COM  -  SHOW THEM AND HAVE THEM TYPE IN A WORD, ANY WORD AND THEY CAN SEE THE SYNONYM OPTIONS. intelligent

- CAMBRIDGE DICTIONARY.COM.  HAVE THEM GO THEMSELVES.  FILL IN WORDS AND SEE DEFINITIONS.  ALSO, HAVE THEM TYPE IN A WORD AND LITERALLY LISTEN TO THE PRONUNCIATIONS OF THE WORD IN UK AND US ENGLISH.

- LINKING WORDS.  TAKE THEM TO THE NEXT SHEET or GO TO GOOGLE IMAGES THEMSELVES AND SEE DIFFERENT TABLES WITH CATEGORIES OF LINKING WORDS.

- WORD ORDER.  TEACHER CAN EXPLAIN WAYS TO CHANGE THE WORD ORDER OF SENTENCES ON THE WHITEBOARD.

Level English

Road to Grammar Text Analyzer 

www.roadtogrammar.com

Use as an indication of your English level.

www.roadtogrammar.com

International tourism, as one of the biggest and the most dynamic industries in the world, inevitably influences all the aspects of social life, including language. The development of international tourism has given rise to increase in professional communication in the field. The common parties of communication process in tourism are tourism professionals, tourists and local population “tourees” (Dann, 2012). The communication process itself can take place between all the parties in different combinations. The present investigation seeks to address only the written form of tourist communication. The latter includes communication between incoming and outgoing travel intermediaries. However, communication between industry professionals/ tourists and tourees lies beyond the scope of the present research. It is by all means interesting topic for further research, but contains little terminology. Furthermore, this topic is more relevant for the investigation of intercultural aspects of translation process of tourist texts. The large number of tourism terms is continually coined, increasing scientific interest in the questions of translating tourist terminology into different languages.

I couldn't manage to make any of the Linking Word images fit properly into this slide.  

One way to elevate your level is to apply linking words.

Linking words

Do the linking assignment in class about Rice Fields

About Word Order

Put the first sentence in the correct word order.

Standard:  Everyday Red Bull can of I school at a drink.

More complex:  To drop off the passengers safely, the bus driver decided to return to the station.

This is the standard word order nut there are other variations, more complex.

Check out what happens when you change the word order in your sentences:

The bouquet of flowers which my friend bought for me smelled divine.

How divine the bouquet of flowers smelled.

My friend bought me a bouquet of flowers and they smelled divine.

My friend bought me a divine smelling bouquet of flowers.

Grammar - past continuous

1. An action in progress in the past

We didn't hear the intruder because we were sleeping that night.

2. Temporary situations

During my training I was earning less than my friend.

3. Two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds.

4. Interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed.

Grammar - used to/would

1. Describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world. 

(not anymore)

2. We would get up early every Thursday to go to the market. (we don't now)

Grammar - past perfect vs past perfect continuous

1. We often use  'for'  and  'since'  with the perfect

2. The past perfect is use with a completed action/situation in the past

The leaves had fallen from the trees and they were completely bare.

3. The past perfect continuous is used for an action in the past that was still ongoing

The leaves had been falling from the trees and the underground was very slippery

(the leaves were still falling, the leaves were not bare yet)

play.kahoot.it

Which words come to mind when you read or hear the word Press Release?

Press Release

activate pre knowledge

Press release

Look online and find yourself what a press release is about.

Do it in groups of 3.

Present your findings to another group.

- What did you learn about a press release

- What did you find out about the structure

-What did you find out about the use of words

-What did you find out about the tone of voice

Final press release assignment

You will write a press release for the tourism board Rotterdam (Rotterdam & Partners), Amsterdam (Amsterdam & Partners) or Haarlem (Haarlem Marketing).  

The press release is about students from Inholland University submitting an Instagram page which is dedicated to promoting tourism in their respective city and making their destination district as instagrammable as possible.

 

You will answer ALL of these questions in final press release:

1. Who is promoting the social media page?
2. What topics did your project group research?
3. What destination will be promoted on the project group's social media page?
4. Where will the social media page be promoted?
5. When will the social media page be launched?
6. Why will the destination be promoted?
7. How will the destination be promoted?

TEACHERS: See general answers to these questions in email sent to you on 22 August around 14.00.

Guidelines, conditions for the press release

· 350 – 375 words

· The 5Ws + How are fully and adequately answered

· Include 1 Call to Action (CTA)

· Include a maximum of 2 quotes

· Include an interesting title

· Includes a maximum of 4 subheadings

· Includes a maximum of 5 interesting images

The press release will be uploaded into Gradework as a

  -  document in text and as

   - an infographic with text and a maximum of 5 images.

What two things are most important to remember about press releases?

Blog: How to craft a riveting press release

When promoting an event, a press release is (normally) one of the most reliable ways to get the media’s attention. 

For your final assignment, you will only write the press release for your Tourism Board:  Rotterdam & Partners, Amsterdam & Partners or Harlem Marketing.

The following slides are based on the Blog about How to Craft a Riveting Press Release.   This was homework for this week.

Blog: How to craft a riveting press release

There are a few key traits common to any clear and effective press release:

1. It fits on one page
   
2. It’s written in the third-person (“they, he, she” versus “me, you, ours”)
   
3. It provides clear contact information for your audience
4. Use neutral language.  This is NOT a promotional piece.  No !!!!!!

The following slides are based on the Blog about How to Craft a Riveting Press Release.   This was homework for this week.

How to craft a riveting press release

Follow this basic press release format for upcoming events:

1. Headline and subheadings
2. Body copy (text) with most important information (5Ws in the first paragraph) to very detailed information.
3. Boilerplate information

Best practices

1. Keep it short and to the point
2. Know your audience
3. Don't leave out the good stuff
4. Add 2 quotes
5. Include a maximum of 5 visuals
6. Always include a call to action (CTA)
7. Always include a boilerplate  (business card)

8. Boilerplate (business card): the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

A boilerplate is a short paragraph at the end of every press release that summarizes the core principles of your company. Many companies have a boilerplate as part of their branding guidelines, and you should include it in your event press release template.

Here's what a press release should include.

Here's what a press release should include

Take 15 minutes to start answering (some of) these questions.

1. What topics did your project group research for project 1.1?
2. What are the results from your project 1.1?
3. Which destination will be promoted on the project group's social media
4. How will the destination be promoted?
5. Why will the destination be promoted?
6. Who is promoting the social media page
7. Where will the social media page be promoted?
8. When will the page be launched?

TEACHERS:  See general answers to these questions in email sent to you on 22 August around 14.00.

Homework

Module 5, Unit 23: Read the theory and complete ex. 1 and 2.

Read information about writing a Press Release (Moodle)

Answers

Peer Review about the answers to your 5Ws.

Using the 7 questions from this peer feedback CHECKLIST on Moodle.

You will

give your peer feedback to one classmate.

Take 10 min.

Team up with someone who has done as much work as you

Compare how you filled in assignment 2 (press release proposal)

Are there any differences that you do not understand? Ask someone else! (or your teacher)

Can you pay your classmate a compliment?

Can you give your classmate a tip?