English 1.1 lesson 3 in 2023-24

• English
• HBO
• Studiejaar 1

Cruising along.... English lesson 3

Cruising along.... English lesson 3

Homework for today

1. Apply  peerfeedback into Assignment 1, the Summary Article about your Field Trip. 
2. Finalize your Summary Article text by using the feedback/possibility expert feedback
3. Watch video on What is a Press Release and Why Does it Matter.   See Moodle. 
4. Find the template on Moodle to answer the 5W questions.
5. Unit 21: Read the theory and complete ex. 1 and 2.
6. Unit 22: Read the theory and complete ex. 2 and 3.

In SHL

Assignment for next time

1. Watch web lecture (required)

2. Incorporate peer feedback on your article. Finalise your text using the feedback and the web lecture.

3. Complete language exercises/reading assignment (recommended)

Lesson goals

Students will

 know how to create the 5W questions for a press release based on the video and class exercises, thus preparing you for the final press release and have acquired new language/communication skills in English.

Students will strengthen their feedback giving skills (point 1), students will strengthen their feedback receiving skills (point 2), and students will have obtained all of the necessary information to complete their press release accordingly (points 1-3).

Today

1. Receive tips on how to elevate your language skills
2.   Review verb tense
3. Linking words and wordorder
4.   Quiz about verb tenses on Kahoot
5.   the 5Ws 
6.   Theory and practice about writing a Press Release
7. Do the Diagnostic test in class 

This is what we will do to reach our Lesson Goals today

in SHL:

In the lesson

1. Case study assignment based on web lecture.

2. Directions/exercise for assignment 2 (Press Release proposal)

3. English exercises

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in https://dictionary.cambridge.org to make certain the new words make sense in the context of your article

3. Apply linking words or phrases (verbindingswoorden)

4. Mix up the word order of your sentences

- THESAURUS.COM  -  SHOW THEM AND HAVE THEM TYPE IN A WORD, ANY WORD AND THEY CAN SEE THE SYNONYM OPTIONS. intelligent

- CAMBRIDGE DICTIONARY.COM.  HAVE THEM GO THEMSELVES.  FILL IN WORDS AND SEE DEFINITIONS.  ALSO, HAVE THEM TYPE IN A WORD AND LITERALLY LISTEN TO THE PRONUNCIATIONS OF THE WORD IN UK AND US ENGLISH.

- LINKING WORDS.  TAKE THEM TO THE NEXT SHEET or GO TO GOOGLE IMAGES THEMSELVES AND SEE DIFFERENT TABLES WITH CATEGORIES OF LINKING WORDS.

- WORD ORDER.  TEACHER CAN EXPLAIN WAYS TO CHANGE THE WORD ORDER OF SENTENCES ON THE WHITEBOARD.

Level English

Road to Grammar Text Analyzer 

www.roadtogrammar.com

www.roadtogrammar.com

International tourism, as one of the biggest and the most dynamic industries in the world, inevitably influences all the aspects of social life, including language. The development of international tourism has given rise to increase in professional communication in the field. The common parties of communication process in tourism are tourism professionals, tourists and local population “tourees” (Dann, 2012). The communication process itself can take place between all the parties in different combinations. The present investigation seeks to address only the written form of tourist communication. The latter includes communication between incoming and outgoing travel intermediaries. However, communication between industry professionals/ tourists and tourees lies beyond the scope of the present research. It is by all means interesting topic for further research, but contains little terminology. Furthermore, this topic is more relevant for the investigation of intercultural aspects of translation process of tourist texts. The large number of tourism terms is continually coined, increasing scientific interest in the questions of translating tourist terminology into different languages.

I couldn't manage to make any of the Linking Word images fit properly into this slide.  

Linking words

Do the linking assignment in class

Check out what happens when you change the word order in your sentences:

The bouquet of flowers which my friend bought for me smelled divine.

How divine the bouquet of flowers smelled.

My friend bought me a bouquet of flowers and they smelled divine.

My friend bought me a divine smelling bouquet of flowers.

Grammar - past continuous

1. An action in progress in the past

We didn't hear the intruder because we were sleeping that night.

2. Temporary situations

During my training I was earning less than my friend.

3. Two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds.

4. Interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed.

Grammar - used to/would

1. Describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world. 

(not anymore)

2. We would get up early every Thursday to go to the market. (we don't now)

Grammar - past perfect vs past perfect continuous

1. We often use  'for'  and  'since'  with the perfect

2. The past perfect is use with a completed action/situation in the past

The leaves had fallen from the trees and they were completely bare.

3. The past perfect continuous is used for an action in the past that was still ongoing

The leaves had been falling from the trees and the underground was very slippery. 

(the leaves were still falling, the leaves were not bare yet)

play.kahoot.it

Which words come to mind when you read or hear the word Press Release?

Press Release

activate pre knowledge

Press release

Look online and find about yourself what a press release is. Do it in groups of 3.

This video was homework for today.

Video with Ashley.

This was homework to watch before today's lesson.

Press release

Writing assignment: Press Release (summative)

Now that you have practiced writing the first formative assignment about your field trips to Rotterdam and Amsterdam, you are ready to start writing the final press release in the coming weeks. You are writing the press release on behalf of the tourism board in Rotterdam (so from a different perspective, not from a student point of view). The press release is about the promotion of a chosen district in Rotterdam by students. The press release is about students from Inholland University submitting an Instagram page which is dedicated to promoting tourism in their respective city. Student(s) will receive an Instagram Giveaway Prize from the Tourism Board for the most “Instagrammable” Instagram page on their chosen district. 

Press release

In order to make sure you have all the important elements included in your final press release, you must first answer the 5W questions (who, what, where, when, why). This press release will be about students providing more information about their  chosen district. You write from a different writing view, namely from the tourism board. You are going to write an effective press release. So, the final products which you will upload into Gradework are:

1.  A Word document with the identical text as the Instagram page for your Press Release

Appendix

• Include a written reflection of 250 words (+/- 10%) about the writing process throughout term 1.1 and add to the assignment.

Press release

Guidelines for the press release:

· 350-word limit (+/- 10 %)

· The 5Ws are fully and adequately answered

· Apply the instructions presented in class with regards the layout

· Paragraphs are separated by a white line spacing

· Font and font size: Calibri 12pt

· Submit document as a Word document only (not PDF or any other file).

· Your text level must reach a full B1+ level, which you can check using the Road to Grammar Text Analyzer (www.roadtogrammar.com)

What two things are most important to remember about press releases?

The questions on the next slides in red are based on the video made by Ashley.

ANSWERS

1. newsworthy

2. clearly structured using proper formatting

AGAIN, you can only really use this slide IF you show the video in the preceding slide.

Blog: How to craft a riveting press release

When promoting an event, a press release is one of the most reliable ways to get the media’s attention. 

There are a few key traits common to any clear and effective press release:

1. It fits on one page
   
2. It’s written in the third-person (“they, he, she” versus “me, you, ours”)
   
3. It provides clear contact information for your audience
4. Use neutral language.  This is not a promotional piece.  No !!!!!!

The following slides are based on the Blog about How to Craft a Riveting Press Release. 

How to craft a riveting press release

Follow this basic press release format for upcoming events:

1. Headline and subheadings
2. Body copy with event details
   
3. A paragraph about the brands sponsoring the event
   
4. Boilerplate information

Best practices

1. Keep it short and to the point
2. Know your audience
3. Don't leave out the good stuff
4. Add a quote(s)
5. Include visual(s)
6. Always include a call to action (CTA)
7. Always include a boilerplate  (business card)

8. Boilerplate (business card): the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

A boilerplate is a short paragraph at the end of every press release that summarizes the core principles of your company. Many companies have a boilerplate as part of their branding guidelines, and you should include it in your event press release template.

Here's what a press release should include.

Here's what a press release should include

HOW do you plan to execute this press release? What's the plan?

Basically, they will have to start by reading the instructions on Moodle in the Instructions for assignment 2:  Writing a PR proposal.

give your pr preparation  structure.  But how?

Homework

1. Read blog "How to Create a Riveting Press Release".  (information from the blog was presented in class today)  Go to Moodle.
2. Continue answering the 5W questions which we worked on today. 
3. Unit 23: Read the theory and complete ex. 1 and 2.

THIS BLOG JUST GIVES more INSIDER INFORMATION ABOUT HOW TO WRITE A GOOD (RIVETING) PRESS RELEASE.

WE MUST STRESS THAT THEY WRITE THE PRESS RELEASE IN THE 3RD PERSON and MORE IMPORTANTLY, THAT THEY WRITE IN A NEUTRAL WAY. 

Answers

www.eventbrite.com

This is a link to the blog called How to Write a Riveting Press Release.

Peer Review about the answers to your 5Ws.

Using the 7 questions from this peer feedback CHECKLIST on Moodle.

You will

give your peer feedback to one classmate.

Take 10 min.

Team up with someone who has done as much work as you

Compare how you filled in assignment 2 (press release proposal)

Are there any differences that you do not understand? Ask someone else! (or your teacher)

Can you pay your classmate a compliment?

Can you give your classmate a tip?