English 1.1 lesson 3 in 2023-24

• English
• HBO
• Studiejaar 1

Cruising along.... English lesson 3

Cruising along.... English lesson 3

MONIQUE VERSION

Homework for today

1. Watch video: ' How to write a press release'. Go to Moodle. 
2. Read blog:  How to craft a riveting press release.

THIS BLOG JUST GIVES more INSIDER INFORMATION ABOUT HOW TO WRITE A GOOD (RIVETING) PRESS RELEASE.

WE MUST STRESS THAT THEY WRITE THE PRESS RELEASE IN THE 3RD PERSON and MORE IMPORTANTLY, THAT THEY WRITE IN A NEUTRAL WAY.

Lesson goals

Students will

 know how to create the 5W questions for a press release based on class exercises, which is preparation for the final press release.

Acquisition of  new language/communication skills in English.

students will have obtained all of the necessary information to complete their press release accordingly (points 1-3).

Today

1. Receive tips on how to elevate your language skills
2.   Review verb tense
3.   Linking words
4.   Quiz about verb tenses on Kahoot
5.   The 5Ws + How
6.   Theory and practice about writing a Press Release

This is what we will do to reach our Lesson Goals today

in SHL:

In the lesson

1. Case study assignment based on web lecture.

2. Directions/exercise for assignment 2 (Press Release proposal)

3. English exercises

Tips how to reach a full B1-level (and beyond)

1. Go to Thesaurus.com for synonyms

2. Check the words you have selected in dictionary.cambridge.org to make certain the new words make sense in the context of your article

3. Apply linking words or phrases (verbindingswoorden)

- THESAURUS.COM  -  SHOW THEM AND HAVE THEM TYPE IN A WORD, ANY WORD AND THEY CAN SEE THE SYNONYM OPTIONS. intelligent

- CAMBRIDGE DICTIONARY.COM.  HAVE THEM GO THEMSELVES.  FILL IN WORDS AND SEE DEFINITIONS.  ALSO, HAVE THEM TYPE IN A WORD:  Rennaisance  LITERALLY LISTEN TO THE PRONUNCIATIONS OF THE WORD IN UK AND US ENGLISH.

- LINKING WORDS.  TAKE THEM TO THE NEXT SHEET or GO TO GOOGLE IMAGES THEMSELVES AND SEE DIFFERENT TABLES WITH CATEGORIES OF LINKING WORDS.

- WORD ORDER.  TEACHER CAN EXPLAIN WAYS TO CHANGE THE WORD ORDER OF SENTENCES ON THE WHITEBOARD.

Level English

Road to Grammar Text Analyzer 

www.roadtogrammar.com

Use as an indication of your English level.

www.roadtogrammar.com

International tourism, as one of the biggest and the most dynamic industries in the world, inevitably influences all the aspects of social life, including language.  The development of international tourism has given rise to increase in professional communication in the field.  The common parties of communication process in tourism are tourism professionals, tourists and local population "tourees" 

I couldn't manage to make any of the Linking Word images fit properly into this slide.  

One way to elevate your level is to apply linking words.

Handout:  Linking words

Do the linking assignment in class about Rice Fields. 

Highlight all of the linking words you can find.

Grammar - past continuous

1. An action in progress in the past

We didn't hear the intruder because we were sleeping that night.

2. Temporary situations

During my training I was earning less than my friend.

3. Two actions in progress at the same time

We were watching the sky and listening for the first sounds of songbirds.

4. Interrupted action with a situation

Seventy cars were crossing the bridge when it suddenly collapsed.

Grammar - used to/would

1. Describe actions which no longer occur or with less frequency

The Romans used to conquer many parts of the world. 

(not anymore)

2. We would get up early every Thursday to go to the market. (we don't now)

play.kahoot.it

Which words come to mind when you read or hear the word Press Release?

Press Release

activate pre knowledge

Press release

Look online and find yourself what a press release is about.

Do it in groups of 3.

Present your findings to another group.

- What did you learn about a press release?

- What did you find out about the structure?

-What did you find out about the use of words?

-What did you find out about the tone of voice?

Take 10 minutes

Final press release assignment

You will write a press release for the tourism board Rotterdam (Rotterdam & Partners), Amsterdam (Amsterdam & Partners) or Haarlem (Haarlem Marketing).  

The press release is about students from Inholland University submitting an Instagram page which is dedicated to promoting tourism in their respective city and making their destination district as instagrammable as possible.

 

You will answer ALL of these questions in final press release:

1. - What topics did your project group research?
   
2. - What are the results from your project 1.1?
   
3. - Which destination will be promoted on the project group's social media page?
   
4. - How will the destination be promoted?
   
5. - Why will the destination be promoted?
   
6. - Who is promoting the social media page?
   
7. - Where will the social media page be promoted?
   
8. - When will the social media page be launched?
   

- What topics did your project group research?

- What are the results from your project 1.1?

- Which destination will be promoted on the project group's social media page?

- How will the destination be promoted?

- Why will the destination be promoted?

- Who is promoting the social media page?

- Where will the social media page be promoted?

- When will the social media page be launched?

Guidelines, conditions for the press release

· 350 – 375 words

· The 5Ws + How are fully and adequately answered

· Include 1 Call to Action (CTA)

· Include a maximum of 2 quotes

· Include an interesting title

· Includes a maximum of 4 subheadings

· Includes a maximum of 5 interesting images

The press release will be uploaded into Gradework as a

  1.  document in text and as

   2.  an infographic with text and a maximum of 5 images.  The infographic will answer the 5Ws and How.  It will include images and keywords.  Not the entire Press Release.

What two things are most important to remember about press releases?

Blog: How to craft a riveting press release

When promoting an event, a press release is (normally) one of the most reliable ways to get the media’s attention. 

For your final assignment, you will only write the press release for your Tourism Board:  Rotterdam & Partners, Amsterdam & Partners or Harlem Marketing.

The following slides are based on the Blog about How to Craft a Riveting Press Release.   This was homework for this week.

Blog: How to craft a riveting press release

There are a few key traits common to any clear and effective press release:

1. It fits on one page
   
2. It’s written in the third-person (“they, he, she” versus “me, you, ours”)
   
3. It provides clear contact information for your audience
4. Use neutral language.  This is NOT a promotional piece.  No !!!!!!

The following slides are based on the Blog about How to Craft a Riveting Press Release.   This was homework for this week.

How to craft a riveting press release

Follow this basic press release format for upcoming events:

1. Headline and subheadings
2. Body copy (text) with most important information (5Ws in the first paragraph) to very detailed information.
3. Boilerplate information

Best practices

1. Keep it short and to the point
2. Know your audience
3. Don't leave out the good stuff
4. Add 2 quotes
5. Include a maximum of 5 images
6. Always include a call to action (CTA)
7. Always include a boilerplate  (business card)

8. Boilerplate (business card): the perfect way to end a press release

Journalists want to know more about you. The boilerplate is exactly the place where they will find any additional info about your company or you. Make it fun and interesting—it works as your business card.

A boilerplate is a short paragraph at the end of every press release that summarizes the core principles of your company. Many companies have a boilerplate as part of their branding guidelines, and you should include it in your event press release template.

Here's what a press release should include.

BOILER PLATE IS KEY INFORMATION ABOUT YOUR COMPANY.

It includes a brief company overview, mission statement, core products or services.

Take 15 minutes to start answering (some of) these questions.

1. What topics did your project group research for project 1.1?
2. What are the results from your project 1.1?
3. Which destination will be promoted on the project group's social media
4. How will the destination be promoted?
5. Why will the destination be promoted?
6. Who is promoting the social media page
7. Where will the social media page be promoted?
8. When will the page be launched?

TEACHERS:  See general answers to these questions in email sent to you on 22 August around 14.00.

Homework

Unit 23: Read the theory and complete ex. 1 and 2.