The Power of Market Research: Creating Successful Events

• Tourism
• Foundation Degree

What do you love about Event Management?

The Power of Market Research: 

Creating Successful Events

Learning Objective

At the end of the lesson, you will understand the importance of market research when planning an event.

What do you already know about market research and event planning?

Definition of Market Research

Market research is the process of gathering, analysing, and interpreting information about a target market to make informed business decisions.

What are the benefits of market research?

Benefits of Market Research

1. Identify target audience 

2. Understand customer preferences 

3. Assess market demand 

4. Minimise risks 

5. Optimise event strategies

Why should you identify your target market?

Identifying Target Audience

Identifying target audience helps tailor event experiences to meet their needs, preferences, and expectations.

Why is it important to understand your customer?

Why is it important to minimise risks?

Minimising Risks

Market research helps identify potential risks, allowing you to mitigate them and increase the chances of event success.

Write down 2 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.