Logo Design Rules

• ICT
• Further Education (Key Stage 5)

Logos

Every company uses a logo so that it can be easily identified.

Why have a logo?

Quiz

There will be 10 questions on logos

The first 5 are multiple 

The next 5 are text entry

Are you up for the challenge....

Logo 1

1. Nikon
2. British Telecom
3. Lufthansa
4. European Research Council

Logo 2

1. Salomon
2. Puma
3. Adidas
4. Brooks

Logo 3

1. USPCA
2. Animal Rescue
3. PETA
4. World Wildlife Fund

Logo 4

1. Sega
2. Sony
3. Atari
4. PlayStation

Logo 5

1. Citi
2. Givenchi
3. Tommy Hilfiger
4. Pepsi

Logo 6

Logo 7

Logo 8

It a special type of car

Logo 9

Logo 10

What do these logos have in common?

Design Rules

Thank you for your feedback - a synopsis below:

1. Colour

      Maximum of 3 colours :

      Strong primary colours work best

      Black and white are colours 

2. Logo is a shape - circle, rectangle, square

3. No text as they are globally recognised

What type of business would use this logo?

How many colours has been used?

Why have these colours been chosen?

Are the images suitable for the logo?

What about the text?  Does it help describe the company?

Enter one thing you remember from Tony's Organic Food

Design Rules

Thank you for taking part in the discussion:

1. Colour

      Choice of colour to match the type of company

2. Image should portray the nature of the company

3. Text should explain the company

4. Text should be legible 

Use the Design Rules to check if this is a good logo

Give an answer that involves - colour - image - text 

Use the Design Rules to check if this is a good logo

Think - colour - image - text 

Is this a good logo?

Yes

No

Why do you think it is a good or a bad logo?

Design Rules

Good Points

1. text description

2. choice of font 

3. appropriate images

4. shape used appropriately

Bad Points

1. too many colours

2. images not developed

Is this a good logo?

Yes

No

Why do you think this is a good or bad logo?

Good Points

1. text description

2. choice of font 

3. appropriate image

4. shape used appropriately

5. images and text audience 

Bad Points

1. less strong colour

2. text messaging version of the word petfoto

3. audience (children)

Is this a good logo?

Yes

No

Good Points

1. primary colours

2. choice of font 

3. colour of font

4. clip art image 

Bad Points

1. inappropriate image

2. don't need strapline

Design Rules

Thank you for taking part in the polls and discussion:

1. Colour - two-tone works well

2. Image 

     should explain the company without text 

      appropriate for the audience

3. Company name is sufficient

4. Do not use a strap line

What can you remember?

wordwall.net

Time for a break?

What do understand by copyright?

Is this logo copyrighted?

1. Yes
2. No
3. Maybe
4. Not Sure

Is this logo copyrighted?

1. Not Sure
2. Maybe
3. Yes
4. No

Is this logo copyrighted?

1. Not Sure
2. Maybe
3. No
4. Yes

What does this mean?

1. Royalties
2. Rotten
3. Registered
4. Recorded

Can I copy this logo?

Not a problem

No way!

Copyright Rules

Thank you for taking part in the quiz and the poll:

What you find in a Google search does not belong to Google but to the author of that logo. You cannot use the logo if ......

1.  It has the copyright symbol

2. It has a registered or trade mark symbol

3. It has the author's information as a watermark

4. It is globally recognised

How are you feeling about Logo Design and Copyright?
0 - I get this
10 no not sure about this

010