Lesson 3

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Slide 1: Diapositive
EnglishVocational Education

Cette leçon contient 23 diapositives, avec diapositives de texte.

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2. to cause offence
3. to get away 

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Grammar Review
Do you recall the meaning of the words despite / in spite of / although / even though?
What is the difference between despite/in spite of and although/even though?

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Slide 8 - Lien

Is there a Russian brand that is becoming international?

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Reading overview

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Time for speaking ;)

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Listening
Before we go on doing listening exercise relatred to international brands and marketing, let's do a little "warm-up" listening exercise ;) 

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Slide 18 - Lien

1. Which two marketing strategies does he mention?
2. What does he say about 
a) the OneCafe company, and b) Lux?

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Darrell Kofkin is Chief Executive of the Global Marketing Network, a training organisation which offers qualifications in international marketing. 
Listen to the interview and complete the gaps in these two extracts .

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