Persuasive techniques

• Engels
• Middelbare school
• vwo
• Leerjaar 2

Ads often aim to convince people a product is

1. overpriced
2. worth buying
3. defective
4. sold out

There are two key questions we should ask when we see an ad:
1. ________
2. What does it want people to do or think?

1. Who created it?
2. What channel is it on?
3. Have I seen this before?
4. How much did it cost to make?

Advertisers use ________ techniques to make their ads more effective.

1. subliminal
2. hypnosis
3. bribery
4. persuasive

Which of the following techniques involves an advertiser convincing an audience everyone uses a product?

1. bandwagon
2. avant-garde
3. testimonial
4. glittering generalities

A regular person might give a ________ in an advertisement.

1. bandwagon
2. transfer
3. testimonial
4. glittering generality

Which technique is being used in the following tagline? “Not your average cereal.”

1. avant-garde
2. bandwagon
3. statistics
4. transfer

Which of the following phrases is best described as a glittering generality?

1. 50% less expensive
2. Four out of five doctors recommend...
3. America’s most popular vacuum
4. Hope and change

An advertisement showing a grandfather and granddaughter laughing at an amusement park is most likely using ________.

1. statistics
2. bandwagon
3. transfer
4. testimonial

Which technique is being used in the following statement? “The new Flocabmobile gets 40 miles per gallon on the highway.”

1. bandwagon
2. transfer
3. statistics
4. glittering generalities

Ads aren’t all bad, but it is important to ________ them.

1. ignore
2. critique
3. destroy
4. follow