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Unit 3 L.A B1 The Role of Marketing (Eimear)
Unit 3 Principles of Marketing
B1 The Role of Marketing in Travel and Tourism Organisations
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Slide 1:
Tekstslide
Travel and Tourism
Further Education (Key Stage 5)
In deze les zit
35 slide
, met
interactieve quiz
en
tekstslide
.
Lesduur is:
120 min
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Unit 3 Principles of Marketing
B1 The Role of Marketing in Travel and Tourism Organisations
Slide 1 - Tekstslide
Slide 2 - Tekstslide
Slide 3 - Tekstslide
Slide 4 - Tekstslide
Slide 5 - Tekstslide
Slide 6 - Tekstslide
Slide 7 - Tekstslide
Slide 8 - Tekstslide
timer
3:00
What examples of Brand Extensions
exist in the Travel and Tourism industry?
Think about Product Portfolios
Slide 9 - Woordweb
Slide 10 - Tekstslide
Niche Market
Mass Market
Slide 11 - Sleepvraag
Slide 12 - Tekstslide
Mass Market -
suitable marketing activities
Slide 13 - Open vraag
Niche Market -
suitable marketing activities
Slide 14 - Open vraag
Recap on Unit 3 Learning Aim B1
a. The Marketing Process
b. Setting SMART objectives
c. Brand and brand extensions
d. Mass and niche markets
Slide 15 - Tekstslide
At what stage of the Marketing Process would an organisation carry out a SWOT analysis?
A
Stage Four
B
Stage Three
C
Stage One
D
Stage Two
Slide 16 - Quizvraag
What does the letter 'A' stand for in the SMART acronym?
A
Accessible
B
Achieveable
C
Affordable
D
Accountable
Slide 17 - Quizvraag
Which of the following organisations owns this brand extension -
Marella Cruises?
A
Virgin
B
Translink
C
Jet2holidays
D
TUI
Slide 18 - Quizvraag
Which of the below is NOT a Mass Market organisation?
A
B
C
D
Slide 19 - Quizvraag
Which of the following defines a
Niche Market organisation?
A
Specialises in a product or service
B
Appeals to large numbers of people
Slide 20 - Quizvraag
Learning Outcomes
- Identify different types of travel and tourism organisations (public, private and voluntary)
- Differentiate between the marketing aims and objectives of the different types of travel and tourism organisations
Slide 21 - Tekstslide
e. Marketing Aims and Objectives
In order to achieve its goals and purpose, an organisation must identify
aims
and
objectives
The aims and objectives of different types of organisations vary, depending on whether they are
public, private
and
voluntary
Slide 22 - Tekstslide
e. Marketing Aims and Objectives
Public
Private
Voluntary
Slide 23 - Tekstslide
timer
1:00
Private
Public
Voluntary
Increase Market Share
Increase sales
Provide a service to the public
Brand awareness
Use funding appropriately
Financially break-even
Protect the environment
Conservation
Sustainability
Slide 24 - Sleepvraag
e. Marketing Aims and Objectives
Slide 25 - Tekstslide
timer
2:00
Private Sector:
Aims and Objectives
Slide 26 - Woordweb
timer
2:00
Voluntray Sector:
Aims and Objectives
Slide 27 - Woordweb
timer
2:00
Public Sector:
Aims and Objectives
Slide 28 - Woordweb
e. Marketing Aims and Objectives
Question Time
1. What are the three types of organisations?
2. Give one aim of a Public sector organisation
3. What type of organisation is the National Trust?
4. Give one example of a Public sector organisation
Slide 29 - Tekstslide
Learning Outcomes
- Identify different types of travel and tourism organisations (public, private and voluntary)
- Differentiate between the marketing aims and objectives of the different types of travel and tourism organisations
Slide 30 - Tekstslide
Slide 31 - Tekstslide
Slide 32 - Tekstslide
Slide 33 - Tekstslide
Slide 34 - Tekstslide
Slide 35 - Tekstslide
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