Superbowl commercials

Begin with the end in mind
 When answering ensure you put in as much information and use as much meta language about the power of language as you can. This will save you time when you are prepaing for the oral. 
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Slide 1: Tekstslide
EngelsMiddelbare schoolvwoLeerjaar 4

In deze les zitten 20 slides, met interactieve quizzen, tekstslides en 8 videos.

Onderdelen in deze les

Begin with the end in mind
 When answering ensure you put in as much information and use as much meta language about the power of language as you can. This will save you time when you are prepaing for the oral. 

Slide 1 - Tekstslide

How the Super Bowl became the championship of advertising and how to win it today
  • The Super Bowl is the rare television event where the audience is actually willing to watch the commercials, which has turned it into a advertising showcase.
  • According to legendary advertising duo Silverstein and Goodby, the Super Bowl is not the time to sell hard, it is a time to entertain while making a simple point about the client.
  • The US CMO of AB InBev Marcel Marcondes says the most important thing is to find the sweet spot between what the brand stands for and what is culturally relevant.
  • The cost of running an ad during the Super Bowl has continued to increase while viewership has started to fall off. Despite that, advertisers still say it is worth it and that the value lasts longer than the game.

Slide 2 - Tekstslide

Superbowl commercials
Following are 9 SuperBowl commercials, many from this year. SuperBowl advertising time is the most expensive time in the US: this year 30 seconds of time cost advertisers $5 million dollars, and that does not include the price of making the commercial. Watch all the commercials and select one to answer the questions that follow. 

Slide 3 - Tekstslide

Slide 4 - Video

Slide 5 - Video

Slide 6 - Video

Slide 7 - Video

Slide 8 - Video

Slide 9 - Video

Slide 10 - Video

Slide 11 - Video

Select two commercials. These will be used for the following slides. Explain briefly which commercial are you going to discuss?

Slide 12 - Open vraag

Give a short synopsis what happens in each commercial?

Slide 13 - Open vraag

Who is the target market/audience for each commercial ?

Slide 14 - Open vraag

What is the implied message of each commercial? If you don't remember what implied is - google.

Slide 15 - Open vraag

What techniques do they use to sell their product in the commercial?

Slide 16 - Open vraag

Which propaganda techniques, if any, are used? Explain how they are used.

Slide 17 - Open vraag

Which appeals do they use? Are they logical, emotional, or character?

Slide 18 - Open vraag

Do they actually show or tell you why we should buy their product?

Slide 19 - Open vraag

Final task
Write a comparison of around 300 words of two of the SuperBowl commercials.  Explain why you feel one is more effective than the other
Refer to at least three techniques  in your analysis

Slide 20 - Tekstslide