The 4 Ps of Marketing: Understanding the Marketing Mix

The 4 Ps of Marketing: Understanding the Marketing Mix

Learning Objective

At the end of the lesson, you will be able to understand the concept of the marketing mix and its four components.

Introduce the lesson objective and provide an overview of what students will learn.

What do you already know about marketing strategies?

What is the Marketing Mix?

The Marketing Mix is a set of tools and tactics that a company uses to promote its products or services in the market.

Introduce the concept of the marketing mix and explain why it is important for businesses.

Product

The first component of the marketing mix is the product. This refers to the physical or intangible item that a company offers to its customers.

Explain the first component of the marketing mix, and provide examples of how companies use the product to market their offerings.

Price

The second component of the marketing mix is the price. This refers to the amount of money that a company charges for its product or service.

Explain the second component of the marketing mix, and provide examples of how companies use pricing to market their offerings.

Place

The third component of the marketing mix is the place. This refers to the location where a company sells its product or service.

Explain the third component of the marketing mix, and provide examples of how companies use distribution channels and location to market their offerings.

Promotion

The fourth component of the marketing mix is the promotion. This refers to the marketing activities that a company uses to promote its products or services.

Explain the fourth component of the marketing mix, and provide examples of how companies use advertising, sales promotion, public relations, and personal selling to market their offerings.

Case Study

Analyze how a well-known company used the marketing mix to promote its product or service.

Provide a case study for students to analyze and discuss in small groups.

Quiz

Test your knowledge of the marketing mix with a short quiz.

Create a quiz to test students' understanding of the marketing mix and its components.

Conclusion

Recap the lesson and its main points about the marketing mix.

Summarize the key takeaways of the lesson and provide an opportunity for students to ask questions.

Write down 3 things you learned in this lesson.

Have students enter three things they learned in this lesson. With this they can indicate their own learning efficiency of this lesson.

Write down 2 things you want to know more about.

Here, students enter two things they would like to know more about. This not only increases involvement, but also gives them more ownership.

Ask 1 question about something you haven't quite understood yet.

The students indicate here (in question form) with which part of the material they still have difficulty. For the teacher, this not only provides insight into the extent to which the students understand/master the material, but also a good starting point for the next lesson.