PA Marketing havo 3

What is (are) your favourite brand(s)? And why do you often purchase and use this brand?
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Slide 1: Open vraag
EconomieMiddelbare schoolvmbo t, havoLeerjaar 3

In deze les zitten 10 slides, met interactieve quizzen en tekstslides.

Onderdelen in deze les

What is (are) your favourite brand(s)? And why do you often purchase and use this brand?

Slide 1 - Open vraag

What type of (or way of) advertising do you find annoying?

Slide 2 - Open vraag

What part has advertising played in your latest ('big') purchase?

Slide 3 - Open vraag

What is regarded the most valuable brand in the world in 2021? (in terms of billions of dollars)
A
Amazon
B
Apple
C
Google
D
Microsoft

Slide 4 - Quizvraag

What is regarded the most recognised brand of the world?
A
Microsoft
B
Coca-cola
C
Google
D
Nike

Slide 5 - Quizvraag

Living in a world of advertising
Research suggests that the average person is exposed to upwards of 5,000 brand messages per day.

Through all of that clutter, there are still some companies who stand out.

Slide 6 - Tekstslide

Slide 7 - Tekstslide

Competitive rivalry
.....is a competition among existing companies. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation.

Slide 8 - Tekstslide

Rivalries in sports
....in business

Slide 9 - Tekstslide

Name as much rivalries in business you know? (like Coca-cola vs Pepsi)

Slide 10 - Woordweb