awareness commercial lesson

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• Voortgezet speciaal onderwijs
• Leerroute 4

Awareness commercials

8Today we're going to look at some awareness commercials to see what they have in common and where they might differ. 

What should be in an awareness campaign?

Ethos/pathos/logos......

Remember these rhetorical devices to convince your audience your points/products are good? Let's find out.....

Ethos

Pathos

 Logos

Uses facts, logic to persuade people.

Plays on people's emotions

Uses credibility (e.g. doctors, celebrities) to convince. 

Now let's look at some old awareness campaigns. 

Which rhetorical device was used most?

1. Ethos
2. Pathos
3. Logos

Which commercial was your favourite?

dumb way to die

quit smoking

Plastic

Migrants

Which one was the most effective in your opinion?

dumb ways to die

quit smoking

Plastic

migrants

Your own

When devising your own commercial make sure you:

- think about your target audience

- decide how they'll most likely be persuaded

- choose what rhetorical device(s) you'll be using

- write a clear script