Feedback from the Use of English test

• Engels
• Middelbare school
• vwo
• Leerjaar 2

Feedback from the Reading test

How best to approach the multipe choice questions.

• read the text quickly. What is the main gist of it?
  
• Read the question, guess the answer for yourself, then skim the test for the specific information you are looking for.
• Try and eliminate answers that are going to be irrelevant/incorrect
• select the nearest answer you can come up with

1. According to the text, social networks

A. are about friendships

B. are being used by business for marketing

C. can damage business reputations

D. advertise on business websites

Business applications

Social networks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. These networks often act as a customer relationship management tool for companies selling products and services. Companies can also use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.

2. Why do advertisers like social network sites

A. Detailed information on each user allows targeted ads.

B. They are cost-effective to advertise on.

C. Most users have high disposable income.

D. They can influence consumer behaviour.

Business model

Few social networks currently charge money for membership. In part, this may be because social networking is a relatively new service, and the value of using them has not been firmly established in customers' minds. Companies such as MySpace and Facebook sell online advertising on their site. Hence, they are seeking large memberships, and charging for membership would be counter productive. Some believe that the deeper information that the sites have on each user will allow much better targeted advertising than any other site can currently provide. Sites are also seeking other ways to make money, such as by creating an online marketplace or by selling professional information and social connections  

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Tip:

Think of natural collocations, ie; 1. Because of

2. orchards and market gardens (linking word)

4. Once plentiful ( think of a word indication a point in earlier days)

7. Despite (think of a word meaning 'even though')

Use of English - 

Part 2 

8 gaps without the words provided

Use of English

Multiple choice - Cloze text

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Tip: Part ONE

Use a process of elimination

Now use the link on the next slide to practice Parts 1 and 2

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Words to learn

trembling

despite

aisle

juvenile

disembarked

catching up with

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Unit Check - Word list

 page 47

Please complete the exercises 1,2 an 3 before FRIDAY