Powers of persuasion

Power of Persuasion
how to get people to do what you want them to do...
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Slide 1: Slide
EngelsMiddelbare schoolhavoLeerjaar 4

This lesson contains 24 slides, with interactive quizzes, text slides and 3 videos.

time-iconLesson duration is: 30 min

Items in this lesson

Power of Persuasion
how to get people to do what you want them to do...

Slide 1 - Slide

What do you do when you want to persuade someone to do something?

Slide 2 - Open question

Are you successful in persuading people to do what you want?
nearly always
sometimes
hardly ever

Slide 3 - Poll

Slide 4 - Video

Ethos
Pathos
Logos
 an appeal to emotion, an attempt to evoke either positive or negative emotional response in the consumer
 an appeal to logic or reason; gives you the evidence and statistics, "straight facts" about the product
an appeal to credibility or character; will try to convince you that the company is more reliable; involves endorsement from reliable experts

Slide 5 - Drag question

Now decide if the following examples are ethos, pathos or logos

Slide 6 - Slide

A child is shown covered in bug bites after using an inferior bug spray.
A
ethos
B
pathos
C
logos

Slide 7 - Quiz

Sprite Zero is 100% sugar-free.
A
Ethos
B
Pathos
C
Logos

Slide 8 - Quiz

A commercial shows an image of a happy couple riding in a Corvette.
A
Ethos
B
Pathos
C
Logos

Slide 9 - Quiz

Miley Cyrus appears in Oreo advertisements
A
Ethos
B
Pathos
C
Logos

Slide 10 - Quiz

Cardiologists recommend Ecotrin more than any other brand of aspirin.
A
Ethos
B
Pathos
C
Logos

Slide 11 - Quiz

1

Slide 12 - Video

01:27
This commercial is mainly
A
ethos
B
pathos
C
logos

Slide 13 - Quiz

1

Slide 14 - Video

01:19
This commercial is mainly...
A
ethos
B
pathos
C
logos

Slide 15 - Quiz

So....when you think about your commercial....

remember to put in some ethos/pathos/logos

Slide 16 - Slide

PRESENTATION

This term you will be doing a presentation in pairs
You have an idea for a new product and will be trying to persuade investors that your product is worth investing in. As part of this you will also be making:
- a television commercial (1-3 minutes)
- a brochure
The presentation should be 15 minutes long (including your commercial). That means that each student should speak for about 6 minutes.

Slide 17 - Slide

Guidelines 

1. In your group, decide what your product is going to be. What gap in the market is there? What product will sell?   

Slide 18 - Slide

Guidelines 

2. Decide what your target audience is. For example, if you are making special football boots, your audience will be different than if you are making a new tomato sauce. This will also affect the commercial you make.   

Slide 19 - Slide

Guidelines 

3. Make a plan for your commercial. Is it going to be funny, serious? Will it use ethos/pathos/logos? What information has to go into it to make it credible (eg how much does it cost, what is special about it, etc.) When and how are you going to record it?  

Slide 20 - Slide

Guidelines 

4. Record your commercial and write a brochure for your product.  

Slide 21 - Slide

Guidelines 

5. Prepare your presentation and make a powerpoint or prezi. Remember you have to convince your audience that your product is best, so you will have to go into the following points:
• What is your product exactly?
• Why does the world need your product?
• How much will your product cost and how much money do
          you think you will earn?
• What approach have you chosen and why? And why will this
          work? You could mention ethos, pathos, logos.
• Your target audience (as in the people buying the product)
• When will your commercial be shown?


Slide 22 - Slide

Guidelines 

6. Practise your presentation. Remember you are only allowed to bring key-words, so practise it like this as well and time yourselves, so that you know you can fill the time.  


Slide 23 - Slide

Guidelines 

7. Email your powerpoint to your teacher in the week before the test week.  


Slide 24 - Slide