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awareness commercial lesson
Awareness commercials
8Today we're going to look at some awareness commercials to see what they have in common and where they might differ.
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Slide
Engels
Voortgezet speciaal onderwijs
Leerroute 4
This lesson contains
13 slides
, with
interactive quizzes
,
text slides
and
4 videos
.
Lesson duration is:
15 min
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Items in this lesson
Awareness commercials
8Today we're going to look at some awareness commercials to see what they have in common and where they might differ.
Slide 1 - Slide
What should be in an awareness campaign?
Slide 2 - Mind map
Ethos/pathos/logos......
Remember these rhetorical devices to convince your audience your points/products are good? Let's find out.....
Slide 3 - Slide
Ethos
Pathos
Logos
Uses facts, logic to persuade people.
Plays on people's emotions
Uses credibility (e.g. doctors, celebrities) to convince.
Slide 4 - Drag question
Now let's look at some old awareness campaigns.
Slide 5 - Slide
Slide 6 - Video
Slide 7 - Video
Slide 8 - Video
Slide 9 - Video
Which rhetorical device was used most?
A
Ethos
B
Pathos
C
Logos
Slide 10 - Quiz
Which commercial was your favourite?
dumb way to die
quit smoking
Plastic
Migrants
Slide 11 - Poll
Which one was the most effective in your opinion?
dumb ways to die
quit smoking
Plastic
migrants
Slide 12 - Poll
Your own
When devising your own commercial make sure you:
- think about your target audience
- decide how they'll most likely be persuaded
- choose what rhetorical device(s) you'll be using
- write a clear script
Slide 13 - Slide
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