BP_Communication in Business_Week 2

A storytelling case

Storytelling in business - why is it useful?

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Slide 1: Slide

EngelsMBOStudiejaar 2

This lesson contains 15 slides, with interactive quizzes, text slides and 3 videos.

Lesson duration is: 30 min

Items in this lesson

A storytelling case

Storytelling in business - why is it useful?

Slide 1 - Slide

Story telling - the goal

Slide 2 - Slide

What stories do you remember from your childhood?

Slide 3 - Mind map

Any idea about storytelling in business?

Slide 4 - Mind map

It helps businesses stand out from their competitors, providing their customers with a storyline in which they will remember them. Stories in the business help large brands connect with customers in a deeper, more meaningful manner.

Slide 5 - Slide

Slide 6 - Slide

Slide 7 - Video

Slide 8 - Video

Slide 9 - Slide

Slide 10 - Slide

What do these words mean?
revenue / hefty / portable / equivalent

Slide 11 - Open question

Revenue = a company's income

Hefty = strong

portable = something you can take with you

equivalent = identical, the same

Slide 12 - Slide

Download the word file

1. SBIS > onderwijscatalogus> Engels JAM LJ2> Period 4> Lesson 2

2. Watch the video about Coca-cola and do the exercises.

Slide 13 - Slide

Slide 14 - Video

www.indeed.com

Slide 15 - Link

BP_Communication in Business_Week 2

Items in this lesson

Slide 1 - Slide

Slide 2 - Slide

Slide 3 - Mind map

Slide 4 - Mind map

Slide 5 - Slide

Slide 6 - Slide

Slide 7 - Video

Slide 8 - Video

Slide 9 - Slide

Slide 10 - Slide

Slide 11 - Open question

Slide 12 - Slide

Slide 13 - Slide

Slide 14 - Video

Slide 15 - Link

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