One size fits all - part 2

• Engels
• MBO
• Studiejaar 1

Welcome to the lesson

PLAN FOR TODAY:

1. Global brands - revision (herhaling)

2. Exercise 6, 7 +8A page 38-39

How are you
doing today?

Last time we talked
about...

Last time we talked about

GLOBAL BRANDS that adapt their products on different markets

We focused on

STARBUCKS

VOLVO 

in China

How did Starbucks adapt its offer on the Chinese market?
Hoe heeft Starbucks zijn aanbod op de Chinese markt aangepast?

How did Volvo adapt its cars in China?
Hoe heeft Volvo zijn auto's in China aangepast?

Vocabulary Revision

aanpassen

1. to adapt
2. to adjust
3. to appeal

lokale voorkeuren

1. local adjustments
2. local preferences

op maat gemaakt

1. custom-made (customization)
2. hand-made

iemand aanspreken

1. to appeal to someobody
2. to answer to somebody

Exercise 6A/6B page 38

local preferences

marketing strategy

luxury goods

target territories

product customisation

consumerbrands

Exercise 7 page 39

Verb - werkwoord (action)

Noun- naamwoord (thing)

Adjective - bijvoeglijk naamwoord (characteristic)

Example

Verb                                             Noun                           Adjective

                   ADAPT                                  adaptation                     adaptable                          

Exercise 8A page 39

furniture retailer - meubelhandelaar

confusing - verwarrend

consumers - consumenten

aspirational - (iets graag willen hebben)

income - inkomen

the youth - jonge mensen

factory - fabriek

PROJECT: Adapt to a new market

Stel je voor dat je een Nederlands product in het buitenland wilt verkopen...

1. Decide what product it will be

2. On which market you want to sell it

3. Any adaptations/customization?

4.2 Online markets

advantages/disadvantages of
online shopping

advantages/disadvantages of
buying things in
regular stores

Do you use any online
platforms to buy things/
order food online/ book hotels?

Exercise 1 page 40

Exercise 3 page 40